| Course ID: | ENTR 7320. 3 hours. Repeatable for maximum 6 hours credit. |
| Course Title: | Innovative Business Projects |
Course
Description: | Provides students with innovation frameworks and tools and
practical experience in their use. Student teams will develop
innovative solutions for real-world business projects and
implementation proposals for the sponsoring company. |
| Oasis Title: | Innovative Business Projects |
| Prerequisite: | MARK 7510 and FINA 7010 |
Semester Course
Offered: | Offered fall and spring semester every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | -Students will formulate high impact, “real-world” professional
learning opportunities where they can apply management
frameworks as consultants for real companies.
-Students will develop innovative thinking, effective
communication and sound decision-making, nurturing thought
leadership, and creating a vibrant hub for business knowledge
and application in the field. |
| Topical Outline: | The following topics are covered in this course:
Project Chartering
Opportunity Clarification
Issues Logging and Decision Processing
Client Relationship Management
Insight Networking
Brainstorming Techniques
Managing Innovation Limits
Value Capture Strategies |