At the conclusion of this course, students should be able to:

Explain the five levels of determinants of health and their interrelated nature in the context of the socioecological framework and systems thinking

Apply a health promotion planning model or framework to health behavior, disorder, or disease outcome

Use Intervention Mapping to apply a theory in the program planning process

Select appropriate Intervention Strategies for delivering program content

Compare health literacy assessments for diverse audiences and health behaviors

Identify common elements of a logic model and its organization

Describe the process of writing SMART outcome objectives 

Contrast the interests and investments of diverse stakeholder groups in health promotion programs 

Identify the four P’s of marketing within a health communication campaign 

Select appropriate Intervention Strategies for delivering program content 

Discuss surface-level and deep-level cultural strategies for developing public health content 

Operationalize a deep-level cultural strategy for adapting a health promotion guideline  

Examine the influence of the media on health behaviors  

Organize evaluation frameworks by the level of community engagement 

Compare the types of evaluation data derived from quantitative versus qualitative approaches 

Discuss how planning frameworks inform program evaluation 

Select measures and appropriate analyses for outcome evaluation 

Identify qualitative approaches for evaluating public health programs 

Compare the benefits of experimental and quasi-experimental study designs

Theoretical Perspectives 

Health Disparities 

Systems Thinking 

Planning- Frameworks 

Planning- Health Communication 

Planning- Logic Models and SMART Objectives 

Planning- Stakeholder and Community Engagement 

Planning- Social Marketing and Cultural Competency 

Evaluation- Frameworks 

Evaluation- Methods and Data 

Evaluation- Study Design