| Course ID: | ADPR 3550. 3 hours. |
| Course Title: | Social Media Content and Production |
Course
Description: | A practical and theoretical laboratory experience teaching students to develop, produce, publish, and manage written and visual content for social media. Students will learn how social media has evolved and the role it plays in brand management. |
| Oasis Title: | Social Media Content Prod |
| Duplicate Credit: | Not open to students with credit in ADPR 3550E |
| Prerequisite: | Permission of department |
| Grading System: | A-F (Traditional) |
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| Course Objectives: | Students will learn how to create written and visual content for social and digital media. Students will learn how digital content affects audience engagement, shapes brands, and supports brand storytelling. They will understand the evolution of social and digital production through historical samples and will evaluate the role of social media in society.
1. Create purposeful written content for social platforms
2. Use graphic design software and other creative tools to produce compelling visual content
3. Understand the significance of social media in audience engagement and brand management
4. Analyze the role that social and digital media play in the advertising and public relations industry |
| Topical Outline: | 1. Social media history
2. Ethics, diversity, and fair use best practices for social media
3. Written content development, including headlines, leads, and target messaging
4. Visual content creation for social/digital media
5. Photo composition, lighting, and editing
6. Video creation for social media (storyboard, shooting, editing, and sound)
7. Animated GIF/dynamic type
8. Podcasting for social media (recording, editing, and publishing)
9. Social media insights (Instagram and Facebook)
10. Audience engagement
11. Keyword research/management
12. Promoted and sponsored ads
13. Social/digital media relationships
14. Emerging trends in social/digital media |