| Course ID: | ADPR 3850E. 3 hours. |
| Course Title: | Public Relations |
Course
Description: | What does a Public Relations (PR) professional do? Careers as diverse as consumer relations, media relations, and entertainment PR are explored. Learn to advocate for celebrities, issues, and organizations using traditional and social media. Current events are analyzed from a PR perspective. PR tactics and strategies are discussed. |
| Oasis Title: | Public Relations |
| Duplicate Credit: | Not open to students with credit in ADPR 3850, ADPR 3850H |
| Nontraditional Format: | This course will be taught 95% or more online. |
Semester Course
Offered: | Offered summer semester every year. |
| Grading System: | A-F (Traditional) |
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| Course Objectives: | This course provides an overview of the theory, principles, techniques, and practices of public relations. Emphasis is divided between a conceptual understanding of theory and applications of that theory through specific tools and techniques. A focus throughout will be on the social responsibility of public communicators in a variety of contexts. Upon completion of this course, students will have a thorough knowledge of the history and evolution of the public relations industry, including how it works today and the ways public relations both differs and overlaps with related industries like marketing, journalism, and advertising. Students will also be able to explain the unique techniques that public relations practitioners use in their day-to-day work, including in areas of consumer products, politics, crisis, entertainment, and non-profit work. |
| Topical Outline: | Defining Public Relations
Public Relations, Advertising, Marketing
Roots of Public Relations
The Practice of Public Relations in Politics and Government
The Public Relations Process
Research Methods in Public Relations
Communication Theory
Tools and Techniques of Public Relations Communication
Public Relations Audiences
Persuasion and Attitude Change
The Legal Environment for Public Relations
Internal Public Relations |