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| Course ID: | ADPR 5120. 3 hours. | | Course Title: | Crisis Communication | Course
Description: | Students develop crisis analysis, planning, and communication
skills through class discussion, analysis of theories, case
studies, and development of a crisis communication plan.
Students will develop the skills needed to produce or supervise
production of public relations materials needed in crisis
communication. Real-life situations will be discussed and
experienced. | | Oasis Title: | Crisis Communication | | Prerequisite: | (ADPR 3100 or ADPR 3100H or ADPR 3850 or ADPR 3850H) and permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | Course Objectives: | • To become familiar with a variety of types of public
relations crises
• To develop professional analytic skills required in the
practice of public relations within the context of crisis
communication
•To become familiar with communication theories and practices
appropriate to understanding crisis communication tactics
• To learn effective crisis communication as it is applied for
organizations in the private and public sectors
• To understand and develop the components of an overall crisis
communication plan
•To practice case analysis of former or current crises | | Topical Outline: | -Crisis theory
-Communications to prevent crises
-Proactive crisis management
-Crisis prevention
-Crisis prevention plan
-Crisis prevention/preparation/recognition
-Social media and crisis communication
-Rumors and cybercrises
-Environmental/natural disaster crises
-Transportation crises
-Product failure and product tampering
-Death and injury
-Individual crises
-Postcrises concerns | | Honor Code Reference: | All academic work must meet the standards contained in "A
Culture of Honesty." Each student is responsible to inform
themselves about those standards before performing any academic
work. http://www.uga.edu/ovpilhonesty/acadhon.htm | |
Syllabus:
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