| Course ID: | ADPR 5520. 3 hours. |
| Course Title: | Advanced Graphics of Communication |
Course
Description: | Provides an advanced study of graphic design, building from
skills acquired in Graphic Communications, with greater
emphasis on design literacy. Students will be expected to
articulate the concepts and strategies that guide their design
decisions and how their designs best communicate a message to a
target audience. Not only will students learn advanced design
software programs, but they will also be expected to use them
in greater depth. |
| Oasis Title: | Adv Graphics of Communication |
| Prerequisite: | ADPR 3520 and (ADPR 3100 or ADPR 3850) and permission of department |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | • To gain advanced skills in photo manipulation by completing
projects requiring a greater level of expertise than achieved
in Graphic Communications.
• To obtain an in-depth knowledge of visual literacy through
the application of design and typography principles and color
theory.
• To gain knowledge of print production procedure.
• To become more proficient in both page layout and drawing
software while working both individually and collaborating as a
team member on assignments. |
| Topical Outline: | Week 1: Software tutorials; team meetings for group projects
Week 2: Software tutorials
Week 3: Lecture: Building Logos
Week 4: Lab—designing logos
Week 5: Guest speaker—Graphic Design Freelancing; lab
Week 6: Team meetings for logos; Logo presentations to clients
Week 7: Lab—designing greeting cards
Week 8: Lab—designing greeting cards
Week 9: Guest speaker—Careers in Graphic Design; lab
Week 10: Lecture: Advertising Design; lab
Week 11: Software tutorials
Week 12: Software tutorials; lab
Week 13: Lab—designing Advertising Campaign
Week 14: Lab
Week 15: Lab
Week 16: Portfolio Presentations |