Completion of this course will provide students with the 
essential skills to become successful sales executives in the 
field of sport by: 
- Increasing understanding of the sales process in the 
importance of revenue generation in sport
- Understanding general sales fundamentals
- Identify best practices for fundraising, ticket sales, and 
revenue generation
- Evaluating current and future trends in the sports industry 
related to revenue generation
- Developing a unique sales perspective and understanding which 
methods work for personal characteristics.

A.	Introduction to Sports Sales and Fundraising
B.	Theoretical Foundations for Effective Sports Sales
C.	Sport Consumer Incentivization
D.	Sport Tickets Sales Staff Training
E.	Customer Service and Retention
F.	Sport Business Communication
G.	Sport Licensing and E-Commerce
H.	Building a Brand
I.	Sales Risk Management
J.	Arc of a Deal

UGA Student Honor Code: "I will be academically honest in all of 
my academic work and will not tolerate academic dishonesty of 
others." A Culture of Honesty, the University's policy and 
procedures for handling cases of suspected dishonesty, can be 
found at www.uga.edu/ovpi.