| Course ID: | PRTM 1100E. 3 hours. |
| Course Title: | Introduction to Travel and Tourism |
Course
Description: | A survey of travel and tourism in a global context. Students
will become acquainted with the economic, socio-cultural,
demographic, and environmental impacts that tourism has on the
world community. Special emphasis will be placed on issues
faced by tourism developers in businesses and governments of
all sizes. |
| Oasis Title: | Intro to Travel and Tourism |
| Nontraditional Format: | This course will be taught 95% or more online. |
Semester Course
Offered: | Offered fall, spring and summer semester every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | Upon completing this course, the student will be able to
demonstrate an informed understanding of the evolution,
organization, complexity, and scope of tourism as a system. The
student should be able:
• To define the terminology appropriate to the travel and
tourism industry;
• To explain the roles of national and international
professional associations and government agencies;
• To understand the global changes which impact tourism
destinations;
• To analyze the external and internal factors that influence
individuals' travel behavior;
• To relate the principles of service marketing to travel and
tourism;
• To demonstrate an understanding of the economic, cultural, and
environmental impacts of tourism on both the host and world
communities;
• To explain the role of tourism as a vehicle for understanding
different cultures and values of places;
• To relate to the global changes that may impact tourism
destinations;
• To create a detailed, week-long travel itinerary to an
international tourism destination. |
| Topical Outline: | 1) Introduction and Orientation
2) Tourism Perspectives
3) History of Tourism
4) Careers in Tourism
5) Tourism Organizations
6) Traveler Transportation
7) Distribution Channels
8) Tourism Attractions
9) Travel and Motivation
10) Culture and Tourism
11) Sociology of Tourism
12) Components of Tourism
13) Measuring Demand
14) Tourism’s Economic Impacts
15) Tourism Policy
16) Tourism Planning
17) Tourism and the Environment
18) Travel Research
19) Tourism Marketing
20) Future of Tourism |