Marketing and International Business Co-Major - B.B.A.

General Information

Degree & Major: Marketing and International Business Co-Major - B.B.A.
College Name: Terry College of Business
Department Name: Marketing
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Degree Requirements

College-wide Requirements

University-wide Requirements

Description: The undergraduate major in International Business is offered only as a co-major along with any other major within the Terry College. The following paragraphs provide information on the International Business and Marketing co-major.

Marketing is an integral part of our everyday activities and experiences. It is concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers. It is an indispensable part of business practice and a challenging field for study and research.

All Marketing majors are required to take a core of courses devoted to the development of analytical skills. These required courses draw heavily upon both the behavioral and quantitative sciences and are designed to help students gain an understanding of the analytical methods and research procedures used in identifying and solving marketing problems. Courses are available in marketing communications, services marketing, sales and sales management, digital marketing, marketing analytics and international marketing.

The Marketing major also offers two different areas of emphasis from which students may choose: Professional Selling and Digital Marketing. Or students may choose to pursue the general marketing track to obtain a broader view of marketing.

The Marketing faculty at UGA bring a broad range of perspectives and experiences to the classroom. All are dedicated teachers and active contributors to the marketing profession. Many are known nationally and internationally for their achievements.

Throughout their program, Marketing students work closely with an academic advisor, who provides assistance in course selection, individual program progress, and long-range planning. The department sponsors a very active student organization, Pi Sigma Epsilon, which offers students valuable business contacts, leadership experience and social interaction.

A growing number of foreign and U.S. companies transact a significant portion of their business through international channels. More and more businesses must go abroad to find new markets as domestic markets mature. Even those corporations conducting business strictly in this country have to compete with foreign imports and for foreign labor. As a result, major corporations that are taking advantage of international opportunities have a competitive edge.

The Terry College of Business has designed its International Business Program to provide opportunities for students to gain the knowledge and skills required for international business careers. The program also assists students in developing an understanding of the business processes and institutions of the international economy.

The curriculum is designed to develop a deep knowledge of a functional area as well as a strong concentration in a foreign language. In addition to the basic undergraduate business curriculum, international business co-majors are also required to take three of the following seven courses: Diversity in a Global Environment (BUSN 4650), The International Business Environment (ECON 4040), International Finance (FINA 4810), Internship in International Business (INTB 4800), International Legal Transactions for Business (LEGL 4900), International Strategic Management (MGMT 5560), International Marketing (MARK 4700), and Globalization and IT (MIST 5780). In addition to the BBA requirements, all students co-majoring in International Business must satisfy an international immersion requirement, such as a study abroad program, an internship in International Business, or additional foreign languages.

With careful planning, students can complete the co-major within the current 121 hours required for graduation. For further information, go to

Career Opportunities: The purpose of the Marketing major at UGA is to provide students with a basic understanding of marketing and its vital role in society. The Marketing curriculum is future-oriented and emphasizes the skills needed for successful and responsible careers in advertising, promotion, sales and sales management, product management, marketing research and many other related areas. The curriculum is designed to develop the broad background of knowledge required for continuing professional growth in a changing world that is constantly demanding better trained people for executive positions. Of the more than 850 undergraduate Marketing majors at UGA, approximately half of them complete program requirements for the BBA in Marketing each year. Many UGA marketing graduates move directly into lucrative sales or management training programs; others go on to graduate programs, such as the Master of Marketing Research (MMR), to prepare for academic or professional careers.
of Transfer Students:
Summer or part-time employment involving marketing activities.
Scholarships: The department has several scholarship opportunities.
Study Abroad: International Agribusiness Marketing and Management: Focus on Mexico; UGA at Oxford Study Abroad Program; UGA Study Abroad in Avignon; UGA Study Abroad in Verona, Italy; Agriculture and Ecology in Tropical America—Guatemala (odd-numbered years) Costa Rica (even-numbered years); Agriculture and Ecology of Tropical America—Pernambuco, Brazil; Asian Study Abroad Program; Classics Studies Abroad in Rome; College of Education at Oxford; Consortium for Overseas Student Teaching (COST); Costa Rica Ecology Program; Costa Rica Study Abroad; Drama and Theatre in London; Terry faculty-led Study Abroad programs.
Internships: Many students choose to gain valuable work experience and earn academic credit by completing an internship and preparing a paper relating to their work experiences in the field of marketing. Students are responsible for contacting the business, firm, or agency and setting up the internship, which can be paying, and must involve at least 200 hours of work over the course of the semester, i.e., approximately 15 hours per week. Contact the academic advisor for more information.
Other Learning Opportunities: Innsbruck (Austria) International Summer School; International Banking & Finance & International Economics & Business, State University of West Georgia; UGA-Bamberg (Germany) Exchange Program; UGA Exchange Program to Germany; UGA-New Zealand Student Exchange Program; UGA-Agder College Exchange.
Student Organizations: American Marketing Association:
Pi Sigma Epsilon:
Available Graduate Programs: Master of Marketing Research, UGA
Master of Business Administration, UGA