Advertising - A.B.

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General Information

 
 
Degree & Major: Advertising - A.B.
College Name: Grady College of Journalism and Mass Communication
Department Name: Advertising and Public Relations
Contact:
Dr. Juan Meng
Department Head
jmeng@uga.edu
(706) 542-4791
   
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Degree Requirements

College-wide Requirements

University-wide Requirements

 
Description: This program is designed to train students as analysts, creative thinkers and planners in advertising and related fields.
 
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Details

 
Career Opportunities: Career opportunities include entry-level positions in advertising agencies, including creative advertising, corporate communications, social media, digital advertising strategy, integrated marketing communication, promotion and other forms of mediated persuasion. You can see Career Outcomes data for Advertising graduates at https://career.uga.edu/outcomes, including their titles and organizations where they worked in their first post-grad role. View in “Results by Major” section.

Grady College works closely with the UGA Career Center to meet students’ career needs. The Career Center, located in Clark Howell Hall, has a designated Grady College career consultant to meet with Grady College students and intended students. The Grady consultant offers individual counseling sessions to discuss career options, job and internship search strategies, resumes and cover letters, interviewing skills, statement of interest reviews for students applying to a Grady College major, and more. The Career Center also provides workshops on topics related to career planning and development, including their Arch Ready Professionalism Certificate, and runs the UGA Mentor Program.

The Grady career consultant collaborates closely with Grady’s Director of Experiential Programs, who works to connect Grady students with industry employers through recruiting events, job and internship postings and more. Grady and intended students can add themselves to the Grady Job Leads listserv to stay up-to-date on fresh opportunities and events and follow the @UGAGradyCareers Instagram account. The Director of Experiential Programs also ensures all Grady College students are meeting their experiential learning graduation requirement and assists with internships for academic credit.

Contact Grady career consultant Laetitia Adelson at (706) 542-3375 or schedule an appointment on Handshake. Laetitia also hosts weekly drop-in hours in the Journalism Building. Please call to confirm the hours for the semester.
Expectations
of Transfer Students:
The academic program for the A.B. degree consists of two parts: Areas I-V of the General Education Curriculum taken during the first and second years at UGA or another institution and the professional program taken after formal admission to the Grady College. Intended-Grady students are advised in the UGA Exploratory Center.

Admission to the University of Georgia is not a guarantee of admission to the Grady College of Journalism and Mass Communication.

Prospective students can view more information about the Grady College admissions process here: https://grady.uga.edu/apply/.

Preparation for Major:
Students should complete STAT 2000 and ADPR 3100 before their first official semester in Grady (both courses may be taken during the semester of application).
Scholarships: Approximately 100 Grady College undergraduate scholarships are awarded each academic year through an application process that opens at the end of each fall semester. Scholarship recipients will be contacted in early May, and scholarship funds are awarded in August and applied to the fall semester. Grady scholarships are made possible through generous contributions to the college that recognize and encourage academic and professional achievement. More information about scholarships and student support can be found here: https://grady.uga.edu/grady-students/scholarships-student-support/.
Study Abroad: Students in Advertising, Journalism, Public Relations, and Entertainment and Media Studies are encouraged to study abroad and participate in domestic field studies as part of their course of study. A critical understanding of the global scope of journalism and mass communication sets students apart in their fields. From travel writing to industry-leading advertising and entertainment strategies, each travel study program offers students an experience that strengthens their portfolio. While each program offers courses in specific disciplines, students are not limited to enrolling in courses only within their major.

Grady College Study Abroad Programming
Travel Writing course and cultural experience in countries such as: Prague, Czech Republic and Copenhagen, Denmark.
Mass Communication course in Zagreb, Split, and Dubrovnik, Croatia.
Cannes Lions International Festival of Creativity in Cannes, France
Cannes Film Festival international studies in film in Cannes, France
Grady at Oxford courses in Journalism, Advertising, PR, and Entertainment and Media Studies at historic Oxford University and networking in London, UK

Domestic Field Studies Programming
Grady @ Chicago, studies and summer internships in advertising and public relations in Chicago, Illinois.
Grady @ LA, studies in Entertainment and Media Studies and summer internships in the entertainment industry.
ADPR NYC Maymester, studies in the Advertising and communications industry and tour of major agencies in a major U.S. city.
Grady @ DC, studies and internships in Washington D.C. in public relations, public policy or communications industries.
AdPR NYC: Experience and Exploration, studies and summer internships in New York City in advertising or public relations agencies.

Contact: Rebekah Seabolt, rryan@uga.edu
Internships: Valuable practical experience is gained by completing internships. Although not required in the degree program, internships are considered essential to a student’s total educational experience and enhance job opportunities upon graduation. Credit hours may be earned for successful completion of an internship if:

1. Advance approval is received from the student’s department. Under no circumstances can non-majors receive internship credit. Students should reach out to their academic advisor upon receiving an internship offer to ensure an internship for credit fits into their plan of study.

2. Certain basic courses as determined by the department have been completed. The student’s academic advisor will determine this.

3. The internship covers a minimum number of weeks of employment as determined by the department.

4. The student submits their department internship packet for approval by the department head. All instructions are listed on the internship packet, which will be sent by the academic advisor upon approval to take the internship course.

The packet includes a written request with internship details, organization name and supervisor contact information. The internship supervisor must also fill out paperwork, outlined in the packet, including a letter verifying the internship offer with detailed description of the major-related internship tasks sent prior to the first day of the semester in which the internship is to be completed.

5. During the semester of the internship the student registers concurrently for ADPR 5010, which is included in the maximum semester hours of journalism and mass communication credit that may be earned toward the major.

6. An online evaluation is submitted by the employer prior to the last day of the semester in which the internship is served describing the intern’s duties and the quality of performance.

7. A final, typed report of week-by-week activities of internship activities, in complete paragraph form, is submitted by the student to the department prior to the last day of the semester in which the internship is served.

Please note that students are also encouraged to complete paid internships that are not for credit. Refer to the Career Opportunities section for information on meeting with the Grady College Career Consultant in the UGA Career Center.

Students who are members of Talking Dog Agency may earn internship credit for ADPR 5012 through their work with Talking Dog, rather than an internship site. Members should speak with their academic advisor and Mary Ellen Barto, Talking Dog Agency Professional Manager, for approval.
Service Learning: Service-learning at the University of Georgia is the application of academic skills and knowledge to address a community need, issue, or problem and to enhance student learning. Service-learning helps integrate two core aspects of UGA’s mission—teaching and service. Students at the Grady College have the opportunity learn professional skills through service learning in classes with real world clients including non-profit organizations, small businesses and campus units and organizations.
Student Organizations: Ad Club, Advisor, Dr. Kirsten Strausbaugh Hutchinson (kstrausb@uga.edu)
Talking Dog, Agency Manager, Mary Ellen Barto (Mary.Barto@uga.edu)
Available Graduate Programs: Information on Grady College graduate programs can be found here: https://grady.uga.edu/graduate_studies/
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