Course ID: | ENTR 7310. 3 hours. |
Course Title: | Innovation Management |
Course Description: | Multi-disciplinary approach to the exploration of the
management of innovative projects in incumbent companies. The
course will provide participants with frameworks and tools they
can apply to enhance their abilities to manage the development
and implementation of new ideas for business results. This
topic will be approached from a global and process perspective. |
Oasis Title: | Innovation Management |
Semester Course Offered: | Offered fall and spring semester every year. |
Grading System: | A-F (Traditional) |
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Course Objectives: | -To expose students to global innovation management trends
-To provide the student with an understanding of the problems
and challenges facing companies in the decades ahead and
understating the innovation methodology
-To understand the process by which business ideas
are developed and implemented |
Topical Outline: | The following topics are covered in this course:
Innovation imperative
Sensing for new business insights (Products and Services)
Decoding opportunity areas
Creation of new concepts
Business model innovation
Design innovation
Concept selection
Value capture
Making innovation systemic in organizations |
Honor Code Reference: | "I will be academically honest in all of my academic work and
will not tolerate academic dishonesty of others." |