Examination of the impact of data collection and privacy issues, social advertising norms, corporate and governmental policies, and the overall effects on marketing practices around the world. A comparison of European, Asian, and United States consumer attitudes, law, and ethics.

Examination of the impact of data collection and privacy issues, social advertising norms, corporate and governmental policies, and the overall effects on marketing practices around the world. A comparison of European, Asian, and United States consumer attitudes, law, and ethics.