| Course ID: | ENTR 5510. 3 hours. |
| Course Title: | Developing Successful Business Plans |
Course
Description: | Identify key tasks involved in creating a successful business
plan and explore different ways to accomplish each task. The
primary course activity is the preparation of a business plan
for a “prospective” new venture. |
| Oasis Title: | Dev Successful Business Plans |
Semester Course
Offered: | Offered fall and spring semester every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | This course has two major objectives:
•To develop a feasibility analysis and business plan for a
prospective venture that you would like to start within five
years of graduating from UGA.
•To complete (for your prospective venture) the various
technical formalities associated with starting a venture. |
| Topical Outline: | The following topics are covered in this course:
• Venture Ideas and Group Formation
• Group Formation and Project Plans
• Project Plans and Schedules
• Product Concept Augmentation
• Venture Concept Feasibility Reviews
• Venture Concept Feedback
• Target Market Identification
• Marketing Research for Your Venture
• Customer Value Creation
• Competitor Profiles and Sustainable Advantages
• Patents, Trademarks, and Copyrights
• Effective Marketing Strategies
• Effective Operations Strategies
• Venture Concept and Process Evaluations
• Venture Progress Feedback
• Evaluating Business Plans
• Effective Financial Strategies
• Financing Your Venture
• Evaluating Business Plans: A Venture Capital Perspective
• Structuring Your Venture’s Deal
• Valuing Your Venture Over Time
• Making Effective Presentations
• Legal Forms of Organization
• Dealing with Crises: Bankruptcy, Liquidation, Workouts, etc.
• Effective Project Presentations
• Packaging Your Plan Effectively
• Handling |
| Honor Code Reference: | UGA Student Honor Code: “I will be academically honest in all
of my academic work and will not tolerate academic dishonesty
of others.” All students are responsible for maintaining the
highest standards of honesty and integrity in every phase of
their academic careers. The penalties for academic dishonesty
are severe and ignorance is not an acceptable defense. Academic
honesty means performing all academic work without
plagiarizing, cheating, lying, tampering, stealing, receiving
assistance from any other person or using any source of
information that is not common knowledge. |