Examination of how businesses and brands measure the effectiveness of digital marketing strategies. Emphasis is placed on using data to both evaluate a company’s level of digital marketing sophistication and to recommend digital marketing strategies.

Examination of how businesses and brands measure the effectiveness of digital marketing strategies. Emphasis is placed on using data to both evaluate a company’s level of digital marketing sophistication and to recommend digital marketing strategies.

Examination of how businesses and brands measure the effectiveness of digital marketing strategies. Emphasis is placed on using data to both evaluate a company’s level of digital marketing sophistication and to recommend digital marketing strategies.