Examination of marketing data collection, privacy issues, surveillance capitalism, and social advertising ethics. Analyzes global regulatory frameworks (GDPR, CCPA, Asian policies), consumer attitudes, and corporate practices. Explores ethical decision-making frameworks, vulnerable population protection, AI impact, and privacy-preserving advertising strategies. Develops student positioning on digital marketing ethics and future industry practices.

Examination of marketing data collection, privacy issues, surveillance capitalism, and social advertising ethics. Analyzes global regulatory frameworks (GDPR, CCPA, Asian policies), consumer attitudes, and corporate practices. Explores ethical decision-making frameworks, vulnerable population protection, AI impact, and privacy-preserving advertising strategies. Develops student positioning on digital marketing ethics and future industry practices.