A deep dive into the intersection of consumer psychology and brand management. Fundamental principles are reviewed and the application of these principles to influence brand identification, loyalty, and preference is discussed. Key steps involved in brand equity creation, from visual identity design to portfolio management, are explored.

A deep dive into the intersection of consumer psychology and brand management. Fundamental principles are reviewed and the application of these principles to influence brand identification, loyalty, and preference is discussed. Key steps involved in brand equity creation, from visual identity design to portfolio management, are explored