| Course ID: | MARK 4900. 3 hours. |
| Course Title: | Marketing Strategies and Decision Making |
Course
Description: | Integration of the student's marketing knowledge accumulated from previous courses. Emphasis on developing and implementing marketing strategies to solve problems in a dynamic global business environment. Integration of marketing functions to form strategic decisions and to create marketing plans. |
| Oasis Title: | Mark Strat and Decision Making |
| Nontraditional Format: | Course is taken during student's last semester. |
| Prerequisite: | MARK 4000 and (MARK 4100 or MARK 4100E) and (FINA 3000 or FINA 3000H or FINA 3000E or FINA 3001 or FINA 3001H) and (MGMT 3000 or MGMT 3000H or MGMT 3000E or MGMT 3001 or MGMT 3001H) |
Semester Course
Offered: | Offered every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | Upon completion of this course, each student should be able to:
• Understand the importance of marketing strategy in
organizations, both domestic and international.
• Perform a SWOT (strengths, weaknesses, opportunities,
threats) analysis
• Evaluate a proposed marketing plan for likelihood of success
or failure.
• Develop, write, execute and present a strategic marketing
plan.
• Apply marketing strategy and analysis principles to any
selected business environment through hands-on decision-
making and application of current business knowledge.
• Know the relationship between strategic, tactical, and
operational planning and be able to translate a strategic
plan into tactical activities.
• Effectively work in a team and develop a professional and
business-like attitude similar to that needed to operate in
a real-world environment |
| Topical Outline: | • Introduction to strategy
• Marketing Environment analysis
• Company Analysis
• Competition
• Marketing financial analysis and forecasting
• Segmentation, targeting and positioning Strategies
• Strategic management of the marketing mix
• Product management over its life cycle
• Product portfolio management and branding strategies
• Implementation of marketing strategies
• Advances in marketing |