Course ID: | MARK 9450. 3 hours. |
Course Title: | Seminar in Marketing Management |
Course Description: | Current research in the marketing management area, including such content topics as consumer and industrial product development and management, advertising and sales promotion management, pricing, distribution and retail issues, sales management and personal selling as well as the philosophies and methods relevant to applied managerial research. |
Oasis Title: | SEM MKT MANAGEMENT |
Prerequisite: | Permission of department |
Semester Course Offered: | Offered every year. |
Grading System: | A-F (Traditional) |
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Course Objectives: | Contact the instructor for specific course objectives and learning outcomes. |
Topical Outline: | Contact the instructor for topical outline for this course. |