• To provide a deep understanding of the theory and
application of multivariate statistical techniques to the
development and empirical testing of theoretical models in
marketing research.
• To ensure that each PhD student is able to intelligently
critique published empirical journal articles in terms of
the reliability and validity of the quantitative methods
and procedures applied to their conceptual
models.
• To require each PhD student to develop and present an in-
depth research paper presenting a conceptual model and a
suitable research plan for empirically testing the model.
• To provide each PhD student the opportunity to employ and
interpret a variety of multivariate statistical techniques
to analyze several pre-existing data sets using the most
recent computer models and programs |