The course seeks to develop students' capacity to think 
strategically about a company, its business position, how it can
gain sustainable competitive advantage, and how its strategy can
be implemented and executed successfully.  It also builds
students' skills in conducting strategic analysis in a variety of
industries and competitive situations, and provides a strong
understanding of the competitive challenges of a global market
environment.  The course gives students hands-on experience in
crafting business strategy, reasoning carefully about strategic
options, using what-if analysis to evaluate action alternatives,
and making strategic decisions that can be implemented
successfully.  The course should also improve students' ability to 
manage the organizational processes by which strategies get 
formed and executed, and build confidence in being able to 
perform the tasks of a strategy-maker and strategy-implementer. 
Finally, the course hones managerial judgment in assessing 
business risks, and improves students' ability to create 
results-oriented action plans.

1.  The Strategic Management Process
2.  Establishing Company Direction 
3.  Industry and Competitive Analysis 
4.  Evaluating Company Resources and Competitive Capabilities 
5.  Strategy and Competitive Advantage 
6.  Strategies for Competing in Global Markets 
7.  Business Models and Strategies in the Internet Era 
8.  Tailoring Strategy to Fit Industry and Company Situations 
9.  Strategy and Competitive Advantage in Diversified Companies 
10. Evaluating the Strategies of Diversified Companies 
11. Building Resource Strengths and Organizational Capabilities 
12. Managing the Organization to Promote Strategy Execution 
13. Corporate Culture and Leadership

Students are expected to adhere strictly to the University Honor
and Academic Honesty Policy, and to follow generally accepted 
standards of honesty in all assignments and examinations.