| Course ID: | ADPR 3860. 3 hours. |
| Course Title: | Introduction to Public Affairs Communications |
Course
Description: | The field and the role of public affairs and advocacy in
shaping public policy, legislation, and politics. Career
opportunities explored include lobbyist, press secretary,
campaign manager, pollsters, among others. Relevant topics
include politics and media, ethics, advocacy advertising, and
elements of historical campaigns. |
| Oasis Title: | Intro Public Affairs Comm |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | •To become familiar with the field of public affairs
communications
•To develop an understanding of the context and capabilities of
public affairs communications
•To become familiar with public affairs theories and practices
appropriate to advocacy
•To become familiar with the history of the field
•To understand and develop the components of an overall public
affairs campaign plan
•To consider the ethics of public affairs communications
practice |
| Topical Outline: | -Definition and overview of public affairs communication
-History and influential campaigns
-Roles of public affairs communication
-Players and career opportunities in public affairs
communications
-Ethical considerations
-Elements of an advocacy campaign
-Role of media and politics
-Role of public opinion research
-Advocacy advertising
-Crisis management and public affairs communications
-Influencers, activists, coalitions, and allies
-Mobilizing grassroots efforts |