Course ID: | TXMI 5720/7720. 3 hours. |
Course Title: | Social Entrepreneurship and Product Development in Ghana |
Course Description: | An introduction to entrepreneurship and product development
through a retailing perspective of apparel and textile products
made by entrepreneurs in Ghana, West Africa. |
Oasis Title: | Soc Entr and Prod Dev in Ghana |
Semester Course Offered: | Not offered on a regular basis. |
Grading System: | A-F (Traditional) |
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Course Objectives: | 1. Understand the design and development process of textiles and
apparel products made in Ghana.
2. Identify retail components important for the Athens retailer
and the Ghanaian product that the retailer will sell.
3. Create a design to be produced in Ghana on behalf of the
Athens retailer.
4. Make recommendations to the Athens retailer regarding
promotion and sale of the Ghanaian product.
5. Compare the similarities and differences of entrepreneurship
in the local Athens environment to that in Ghana.
6. Interact with Athens entrepreneurs, the Ghanaian people, and
fellow colleagues with respect, vulnerability, and compassion.
7. Value the differences in culture, experience, and
intersectionality of the Athens entrepreneurs, the Ghanaian
people, and fellow colleagues.
8. Formulate useful and meaningful questions to guide group
discussions and continue the dialogue about the experience in
Ghana. |
Topical Outline: | 1. Social entrepreneurship, textile, and apparel production in
Ghana, women in Ghana
2. Design review discussing components of design (silhouette,
style, details, texture, color) and the marketing mix (product,
price, place, promotion, target customer)
3. Entrepreneur engagement and evaluation both from Athens and
Ghana
4. Debrief with local entrepreneurs and product follow-up |