Course ID: | BUSN 4900. 3 hours. |
Course Title: | Communicating for Business Effectiveness |
Course Description: | Focuses on the practice of communication for students' success
in their academic and professional careers. Specific
communication skills will be practiced within the following
contexts: public speaking/presentations, managing conflict, and
business writing. |
Oasis Title: | Comm for Business Effective |
Duplicate Credit: | Not open to students with credit in BUSN 4900E |
Nontraditional Format: | Students will attend class to practice oral presentation skills;
to analyze interpersonal/team conflict scenarios in order to
develop and deliver optimal response strategies; and to
strengthen business writing skills for clarity, tone, impact,
and brevity. Approximately 30% lecture/discussion and 70% in-
class presentations, writing and interpersonal role-plays. |
Grading System: | A-F (Traditional) |
|
Course Objectives: | This course is designed to help each student – regardless of
skill level or prior knowledge – acquire and improve
communication skills over his/her academic and work careers.
Research strongly supports a positive correlation between
adept student communication behaviors (clear, concise,
persuasive, inclusive language), top skills sought by
employers, and quality job offers. Moreover, employers
consistently report that communication skills are lacking in a
significant number of hires across the country.
The goal of this course is to assist each student in the
development of his/her communication skills, including
opportunities that call for public speaking, resolving
interpersonal conflict and crafting effective written
communiques. |
Topical Outline: | Topics for oral presentations
-Audience analysis
-Message content and design
-Preparing for resistance
-Storytelling with data; importance of logic and emotional
balance for call to action
-Choosing media
-Thinking like a designer
-Practice
Topics for Conflict Management
-Conflict as bacteria: We need it; how to tell the productive
from the unproductive
-Various conflict “styles” as tendencies or habits
-How to discern a potentially “crucial” or critical conflict
that needs attention, intervention – and who owns it
-Mastering the power of dialogue
Topics for Business Writing
-Why are you writing? (Importance of/when to use various
communication channels)
-Using the MACJ model for reports – madman, architect,
carpenter, judge
-5 C’s: clarity, conciseness, continuity, completeness, clean
(error-free) – these work together as career accelerators or
limiters
-How to organize material
-Tone/voice – your writing is part of your identity |