| Course ID: | ENTR 5430/7430. 3 hours. |
| Course Title: | Franchising |
Course
Description: | Franchising an existing business format concept can create opportunities for rapid growth but comes with challenges. We will examine the components of a successful franchise venture along with likely challenges. |
| Oasis Title: | Franchising |
Semester Course
Offered: | Offered fall semester every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | To introduce students to franchising as a vehicle for the growth of an entrepreneurial venture. Evaluating the components of a franchised business and examining the pros and cons of franchising as a growth opportunity. |
| Topical Outline: | Reasons to consider (or not) franchising, accounting and finance for franchising, franchise development, marketing and brand building, and communication planning. |