| Course ID: | MARK 4700. 3 hours. |
| Course Title: | International Marketing |
Course
Description: | Introduction to issues and practices in international
marketing. Focus is placed on cultural, legal, social,
economic, and behavioral differences that affect marketing in
global environments and on how the marketing mix is adapted to
different cultures. Importance of world trade and the global
business environment is emphasized. |
| Oasis Title: | International Marketing |
| Duplicate Credit: | Not open to students with credit in MARK 4700E |
| Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E |
Semester Course
Offered: | Offered every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | Upon completion of this course, the student should be able to:
• Understand the importance of international marketing and
trade.
• Understand the challenges of working in marketing for an
international company
• Articulate, and apply to marketing strategy, cultural
differences that affect marketing actions.
• Be able to adapt the elements of the marketing mix to fit an
international marketing situation.
• Understand and discuss current international business news.
• Have a framework for assessing international business
opportunities through analysis and research.
• Be familiar with the legal challenges of international
marketing
• Understand worldwide trade practices, including trade
barriers, international economic communities, and
international regulations. |
| Topical Outline: | • The scope and challenge of international marketing
• Global environment of international trade
• Cultural dynamics and issues in international marketing
• Business customs across the globe
• International legal and political environment, including
trade agreements
• Conducting international marketing research
• Emerging markets
• Multinational market regions and market groups
• Product issues in international marketing
• Negotiation and pricing in international markets
• Integrated marketing communications and international
advertising
• International marketing channels
• Exporting and logistics for international trade
• Micro/macro economic measurement in international markets |