| Course ID: | MARK 7550. 3 hours. |
| Course Title: | Social Media Marketing Strategy |
Course
Description: | Provides students with an understanding of the history,
importance, technology, and strategic uses of social media as a
part of marketing strategy. Students will learn how to apply
various social media tools and platforms and will understand
how to develop and evaluate social media marketing strategies. |
| Oasis Title: | Social Media Marketing Strat |
| Duplicate Credit: | Not open to students with credit in MARK 4450, MARK 4450E, MARK 7550E |
Semester Course
Offered: | Offered every year. |
| Grading System: | A-F (Traditional) |
|
| Course Objectives: | • Understand current trends and developments in social
media.
• Know how social media can be used as part of a
marketing strategy.
• Be familiar with various social media tools and
platforms.
• Be able to develop a social media strategy.
• Be able to measure and evaluate the effectiveness of
social media strategies. |
| Topical Outline: | • Social media definition and evolution
• Understanding the role of social media in Marketing
• Social media tools and platforms
• Branding and social media
• Using social media to build a customer base
• Components of a social media marketing strategy
• Measuring the effectiveness of a social media strategy
• Social media challenges |