| Course ID: | MARK 9550. 3 hours. |
| Course Title: | Seminar in Buyer Behavior |
Course
Description: | Theories, concepts, and research in marketing. Psychology, demography, sociology, anthropology, and other behavioral disciplines and their application to understanding individuals as consumers. Consumer decision making, its determinants, and implications for marketers. |
| Oasis Title: | SEM BUYER BEHAVIOR |
| Prerequisite: | Permission of department |
Semester Course
Offered: | Offered every year. |
| Grading System: | A-F (Traditional) |
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| Course Objectives: | Contact the instructor for specific course objectives and learning outcomes. |
| Topical Outline: | Contact the instructor for topical outline for this course. |