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Course ID:
MARK 9550
. 3 hours.
Course Title:
Seminar in Buyer Behavior
Course
Description:
Theories, concepts, and research in marketing. Psychology, demography, sociology, anthropology, and other behavioral disciplines and their application to understanding individuals as consumers. Consumer decision making, its determinants, and implications for marketers.
Oasis Title:
SEM BUYER BEHAVIOR
Prerequisite:
Permission of department
Semester Course
Offered:
Offered every year.
Grading System:
A-F (Traditional)
Syllabus:
Select Faculty/Instructor
Sevilla, Julio