This is a Ph.D. seminar course that introduces empirical 
marketing models using deductive mathematical analysis and 
inductive statistical reasoning. The objective is to learn to 
apply state-of-the-art estimation methods and critically 
evaluate the empirical methodologies in the marketing 
literature. The course should help students recognize, 
understand, and evaluate empirical modeling techniques used to 
describe and predict marketing phenomena.

Choice Models 
Promotional Mix Models, Brand Switching Models, Competitive  
Response Models 
Survival Analysis 
Social Network Analysis
Time-series and Panel Data Models
Marketing-Finance Models 
Non-parametric Methods
Introduction to Empirical Industrial Organization