 | | Course ID: | MARK 3000. 3 hours. | | Course Title: | Principles of Marketing | Course
Description: | Examination of the ways organizations satisfy consumer and
organizational needs and wants for products and services.
Emphasis is placed on how the elements of the marketing mix are
used to provide customer satisfaction in the marketing of goods
and services, both domestically and internationally. | | Athena Title: | Principles of Marketing | | Equivalent Courses: | Not open to students with credit in MARK 3000H, MARK 3000E, MARK 3001, MARK 3001H | | Prerequisite: | (ACCT 2101 or ACCT 2101E or ACCT 2101H) and (MIST 2090 or MIST 2090E or MIST 2190H) | | Pre or Corequisite: | (FINA 3000 or FINA 3000E or FINA 3000H) and (MGMT 3000 or MGMT 3000E or MGMT 3000H) | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 3000H. 3 hours. | | Course Title: | Principles of Marketing (Honors) | Course
Description: | Examination of the ways organizations satisfy consumer and
organizational needs and wants for products and services.
Emphasis is placed on how the elements of the marketing mix are
used to provide customer satisfaction in the marketing of goods
and services, both domestically and internationally. | | Athena Title: | Principles of Marketing Honors | | Equivalent Courses: | Not open to students with credit in MARK 3000, MARK 3000E, MARK 3001, MARK 3001H | | Nontraditional Format: | Honors students meet for additional break-out sessions. | | Prerequisite: | (ACCT 2101 or ACCT 2101E or ACCT 2101H) and (MIST 2090 or MIST 2090E or MIST 2190H) and permission of Honors | | Pre or Corequisite: | (FINA 3000 or FINA 3000E or FINA 3000H) and (MGMT 3000 or MGMT 3000E or MGMT 3000H) | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 3000E. 3 hours. | | Course Title: | Principles of Marketing | Course
Description: | Examination of the ways organizations satisfy consumer and
organizational needs and wants for products and services.
Emphasis is placed on how the elements of the marketing mix are
used to provide customer satisfaction in the marketing of goods
and services, both domestically and internationally. | | Athena Title: | Principles of Marketing | | Equivalent Courses: | Not open to students with credit in MARK 3000, MARK 3000H, MARK 3001, MARK 3001H, MARK 3001E | | Nontraditional Format: | This course will be taught 95% or more online. | | Prerequisite: | (ACCT 2101 or ACCT 2101E or ACCT 2101H) and (MIST 2090 or MIST 2090E or MIST 2190H) | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 3001E. 3 hours. | | Course Title: | Principles of Marketing | Course
Description: | Examination of the ways organizations satisfy consumer and
organizational needs and wants for products and services.
Emphasis is placed on how the elements of the marketing mix are
used to provide customer satisfaction in the marketing of goods
and services, both domestically and internationally. For non-
Terry College of Business students. | | Athena Title: | Principles of Marketing | | Equivalent Courses: | Not open to students with credit in MARK 3000, MARK 3000H, MARK 3000E, MARK 3001, MARK 3001H | | Nontraditional Format: | This course will be taught 95% or more online. | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 3001. 3 hours. | | Course Title: | Principles of Marketing | Course
Description: | Examination of the ways organizations satisfy consumer and
organizational needs and wants for products and services.
Emphasis is placed on how the elements of the marketing mix are
used to provide customer satisfaction in the marketing of goods
and services, both domestically and internationally. For non-
Terry College of Business students. | | Athena Title: | Principles of Marketing | | Equivalent Courses: | Not open to students with credit in MARK 3001H, MARK 3001E, MARK 3000, MARK 3000H, MARK 3000E | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 3001H. 3 hours. | | Course Title: | Principles of Marketing (Honors) | Course
Description: | Examination of the ways organizations satisfy consumer and
organizational needs and wants for products and services.
Emphasis is placed on how the elements of the marketing mix are
used to provide customer satisfaction in the marketing of goods
and services, both domestically and internationally. For non-
Terry College of Business students. | | Athena Title: | Principles of Marketing Hon | | Equivalent Courses: | Not open to students with credit in MARK 3001, MARK 3001E, MARK 3000, MARK 3000H, MARK 3000E | | Nontraditional Format: | Honors Program students meet for additional break-out sessions. | | Prerequisite: | Permission of Honors | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4000H. 3 hours. | | Course Title: | Marketing Research for Business Decisions (Honors) | Course
Description: | The value and methods of marketing research in the context of
business decision making. The course first stresses the process
of obtaining information, and then emphasizes the use of this
information to reduce the risks in marketing decision making. | | Athena Title: | Market Research Business Dec H | | Equivalent Courses: | Not open to students with credit in MARK 4000, MARK 4000E | | Prerequisite: | (MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H or MARK 3001E ) and (MSIT 3000 or MSIT 3000E or MSIT 3000H or MSIT 3001 or BUSN 3001 or BUSN 3000 or BUSN 3000E or BUSN 3000H) and permission of Honors | Semester Course
Offered: | Offered fall semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4000E. 3 hours. | | Course Title: | Marketing Research for Business Decisions | Course
Description: | The value and methods of marketing research in the context of business decision making. The course first stresses the process of obtaining information, and then emphasizes the use of this information to reduce the risks in marketing decision making. | | Athena Title: | Market Research Business Decis | | Equivalent Courses: | Not open to students with credit in MARK 4000, MARK 4000H | | Nontraditional Format: | This course will be taught 95% or more online. | | Prerequisite: | (MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H or MARK 3001E ) and (MSIT 3000 or MSIT 3000E or MSIT 3000H or MSIT 3001 or BUSN 3001 or BUSN 3000 or BUSN 3000E or BUSN 3000H) | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4000. 3 hours. | | Course Title: | Marketing Research for Business Decisions | Course
Description: | The value and methods of marketing research in the context of
business decision making. The course first stresses the
process of obtaining information, and then emphasizes the use
of this information to reduce the risks in marketing decision
making. | | Athena Title: | Market Research Business Decis | | Equivalent Courses: | Not open to students with credit in MARK 4000E, MARK 4000H | | Prerequisite: | (MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H or MARK 3001E ) and (MSIT 3000 or MSIT 3000E or MSIT 3000H or MSIT 3001 or BUSN 3001 or BUSN 3000 or BUSN 3000E or BUSN 3000H) | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4100. 3 hours. | | Course Title: | Consumer Buyer Behavior | Course
Description: | An overview of what marketers need to know about consumers and
how this knowledge is used to satisfy consumer needs. Consumer
behavior concepts, processes, and models that help explain
differences in consumption behavior and choice are discussed.
Concepts from marketing, economics, and basic behavioral
sciences are introduced. | | Athena Title: | Consumer Buyer Behavior | | Equivalent Courses: | Not open to students with credit in MARK 4100E | | Prerequisite: | MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H or MARK 3001E | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4100E. 3 hours. | | Course Title: | Consumer Buyer Behavior | Course
Description: | An overview of what marketers need to know about consumers and
how this knowledge is used to satisfy consumer needs. Consumer
behavior concepts, processes, and models that help explain
differences in consumption behavior and choice are discussed.
Concepts from marketing, economics, and basic behavioral
sciences are introduced. | | Athena Title: | Consumer Buyer Behavior | | Equivalent Courses: | Not open to students with credit in MARK 4100 | | Nontraditional Format: | This course will be taught 95% or more online. | | Prerequisite: | MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H or MARK 3001E | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4210. 3 hours. | | Course Title: | Professional Selling and Customer Relationship Management | Course
Description: | Explores the theory and practice of professional selling
through extensive role-play, face-to-face, and recorded
presentations in the sales lab. Focuses on developing and
maintaining customer relationships, understanding
organizational buying behavior, customer opportunity analysis,
problem identification, needs assessment, and value analysis.
Both analytical and interpersonal skills are developed. | | Athena Title: | Professional Selling | | Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4220. 3 hours. | | Course Title: | Sales Force Strategy and Management | Course
Description: | Managing the marketing-driven sales force, including customer relationship and interfacing strategies, cross-functional issues relevant to sales, sales force organization strategies and systems, and customer-focused teams. Human resource issues, such as compensation systems, salesperson development, sales team leadership, and sales training and coaching. | | Athena Title: | Sales Force Strategy and Mgmt | | Prerequisite: | (MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E) and MARK 4210 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4350. 3 hours. | | Course Title: | Marketing Analytics | Course
Description: | A practitioner-oriented introduction to the methods of
marketing analytics. Class examples and exercises are drawn
from real-world applications, and students will be actively
engaged in executing the methodologies using relevant software. | | Athena Title: | Marketing Analytics | | Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4450E. 3 hours. | | Course Title: | Social Media Marketing Strategy | Course
Description: | Provides students with an understanding of the history, importance, technology, and strategic uses of social media as a part of marketing strategy. Students will learn how to apply various social media tools and platforms and will understand how to develop and evaluate social media marketing strategies. | | Athena Title: | Social Media Market Strategy | | Equivalent Courses: | Not open to students with credit in MARK 4450 | | Nontraditional Format: | This course will be taught 95% or more online. | | Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4450. 3 hours. | | Course Title: | Social Media Marketing Strategy | Course
Description: | Provides students with an understanding of the history,
importance, technology, and strategic uses of social media as a
part of marketing strategy. Students will learn how to apply
various social media tools and platforms and will understand
how to develop and evaluate social media marketing strategies. | | Athena Title: | Social Media Market Strategy | | Equivalent Courses: | Not open to students with credit in MARK 4450E | | Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4500. 3 hours. | | Course Title: | Services Marketing | Course
Description: | Examination of the nature and features of services that
distinguish marketing of services from marketing of physical
goods. Emphasis is placed on adapting the marketing mix to
retain customers and build loyalty. Models of services
marketing, including the service profit chain and the service
quality gap model, are introduced. | | Athena Title: | Services Marketing | | Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4550. 3 hours. | | Course Title: | Multicultural Marketing | Course
Description: | Focuses on applying marketing principles to multicultural
consumer segments in the United States. It is designed to help
students develop an understanding of various multicultural
consumers in the U.S. and learn how to effectively reach them
through various marketing tools. | | Athena Title: | Multicultural Marketing | | Equivalent Courses: | Not open to students with credit in MARK 4550S | | Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4550S. 3 hours. | | Course Title: | Multicultural Marketing | Course
Description: | Focuses on applying marketing principles to multicultural
consumer segments in the United States. Designed to help
students develop an understanding of various multicultural
consumers in the U.S. and learn how to reach them effectively
through various marketing tools. | | Athena Title: | Multicultural Marketing | | Equivalent Courses: | Not open to students with credit in MARK 4550 | | Nontraditional Format: | Course includes a service-learning project during the semester
that either employs skills or knowledge learned in the course or
teaches new skills or knowledge related to course objectives.
Students will be involved in the planning and implementation of
the project(s) and may spend time outside of the classroom.
Students will be engaged in the service-learning component for
approximately 25-50% of overall instructional time. Developing
and implementing an applied service-learning project in
multicultural marketing. | | Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001E or MARK 3001H | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4600S. 3 hours. | | Course Title: | Integrated Marketing and Brand Communication | Course
Description: | The study of marketing communications of business firms and
organizations. The process and the challenges involved in
developing effective communication strategies. Key issues in
effective advertising are illustrated using business cases. | | Athena Title: | Integrated Market Brand Comm | | Equivalent Courses: | Not open to students with credit in MARK 4600, MARK 4600E | | Nontraditional Format: | Course includes a service-learning project during the semester
that either employs skills or knowledge learned in the course or
teaches new skills or knowledge related to course objectives.
Students will be involved in the planning and implementation of
the project(s) and may spend time outside of the classroom.
Students will be engaged in the service-learning component for
approximately 25-50% of overall instructional time. Developing
and implementing an applied service-learning project in
integrated marketing communications. | | Prerequisite: | MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H or MARK 3001E | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4600E. 3 hours. | | Course Title: | Integrated Marketing and Brand Communication | Course
Description: | The study of marketing communications of business firms and organizations. Attention focuses on the process and the challenges involved in developing effective communication strategies. Key issues in effective advertising are illustrated using business cases. | | Athena Title: | Integr Market and Brand Comm | | Equivalent Courses: | Not open to students with credit in MARK 4600, MARK 4600S | | Nontraditional Format: | This course will be taught 95% or more online. | | Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001E or MARK 3001H | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4600. 3 hours. | | Course Title: | Integrated Marketing and Brand Communication | Course
Description: | The study of marketing communications of business firms and
organizations. Attention focuses on the process and the
challenges involved in developing effective communication
strategies. Key issues in effective advertising are illustrated
using business cases. | | Athena Title: | Integr Market and Brand Comm | | Equivalent Courses: | Not open to students with credit in MARK 4600E, MARK 4600S | | Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4650E. 3 hours. | | Course Title: | Digital Marketing Analytics | Course
Description: | Examination of how businesses and brands measure the effectiveness of digital marketing strategies. Emphasis is placed on using data to both evaluate a company’s level of digital marketing sophistication and to recommend digital marketing strategies. | | Athena Title: | Digital Marketing Analytics | | Equivalent Courses: | Not open to students with credit in MARK 4650, MARK 4650S | | Nontraditional Format: | This course will be taught 95% or more online. | | Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4650S. 3 hours. | | Course Title: | Digital Marketing Analytics | Course
Description: | Examination of how businesses and brands measure the
effectiveness of digital marketing strategies. Emphasis is
placed on using data to both evaluate a company’s level of
digital marketing sophistication and to recommend digital
marketing strategies. | | Athena Title: | Digital Marketing Analytics | | Equivalent Courses: | Not open to students with credit in MARK 4650, MARK 4650E | | Nontraditional Format: | Course includes a service-learning project during the semester
that either employs skills or knowledge learned in the course or
teaches new skills or knowledge related to course objectives.
Students will be involved in the planning and implementation of
the project(s) and may spend time outside of the classroom.
Students will be engaged in the service-learning component for
approximately 25-50% of overall instructional time. | | Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4650. 3 hours. | | Course Title: | Digital Marketing Analytics | Course
Description: | Examination of how businesses and brands measure the
effectiveness of digital marketing strategies. Emphasis is
placed on using data to both evaluate a company’s level of
digital marketing sophistication and to recommend digital
marketing strategies. | | Athena Title: | Digital Marketing Analytics | | Equivalent Courses: | Not open to students with credit in MARK 4650S, MARK 4650E | | Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4700E. 3 hours. | | Course Title: | International Marketing | Course
Description: | Introduction to issues and practices in international marketing. Focus is placed on cultural, legal, social, economic, and behavioral differences that affect marketing in global environments and on how the marketing mix is adapted to different cultures. Importance of world trade and the global business environment is emphasized. | | Athena Title: | International Marketing | | Equivalent Courses: | Not open to students with credit in MARK 4700 | | Nontraditional Format: | This course will be taught 95% or more online. | | Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4700. 3 hours. | | Course Title: | International Marketing | Course
Description: | Introduction to issues and practices in international
marketing. Focus is placed on cultural, legal, social,
economic, and behavioral differences that affect marketing in
global environments and on how the marketing mix is adapted to
different cultures. Importance of world trade and the global
business environment is emphasized. | | Athena Title: | International Marketing | | Equivalent Courses: | Not open to students with credit in MARK 4700E | | Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001H or MARK 3001E | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | ECON(MARK) 4750/6750. 3 hours. | | Course Title: | Introduction to Econometrics | Course
Description: | Estimation and hypothesis-testing techniques using the linear regression model, with emphasis on the least-squares estimator and its performance under different statistical assumptions. A hands-on approach, stressing a wide range of empirical applications. | | Athena Title: | Introduction to Econometrics | | Pre or Corequisite: | ECON 4010 and (STAT 2000 or STAT 2000E or MSIT 3000 or MSIT 3000E or MSIT 3000H or BUSN 3000 or BUSN 3000E or BUSN 3000H) | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4780E. 3 hours. | | Course Title: | Consumer Marketing and Brand Management | Course
Description: | A deep dive into the intersection of consumer psychology and brand management. Fundamental principles are reviewed and the application of these principles to influence brand identification, loyalty, and preference is discussed. Key steps involved in brand equity creation, from visual identity design to portfolio management, are explored | | Athena Title: | Cons Marketing and Brand Mgmt | | Equivalent Courses: | Not open to students with credit in MARK 4780 | | Nontraditional Format: | This course will be taught 95% or more online. | | Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001E or MARK 3001H | Semester Course
Offered: | Offered summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4780. 3 hours. | | Course Title: | Consumer Marketing and Brand Management | Course
Description: | A deep dive into the intersection of consumer psychology and brand management. Fundamental principles are reviewed and the application of these principles to influence brand identification, loyalty, and preference is discussed. Key steps involved in brand equity creation, from visual identity design to portfolio management, are explored. | | Athena Title: | Cons Marketing and Brand Mgmt | | Equivalent Courses: | Not open to students with credit in MARK 4780E | | Prerequisite: | MARK 3000 or MARK 3000E or MARK 3000H or MARK 3001 or MARK 3001E or MARK 3001H | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4800H. 3 hours. | | Course Title: | Marketing Internship Cooperative (Honors) | Course
Description: | The opportunity to learn and apply marketing concepts.
Internships require prior approval by the department, ensuring
that the learning experience be equivalent to an upper-level
marketing course. A scholarly research paper on a marketing topic
approved by a faculty advisor is required. | | Athena Title: | Marketing Intern Cooperative H | | Equivalent Courses: | Not open to students with credit in MARK 4800 | | Nontraditional Format: | This course is designated for undergraduate internship and does
not meet formally. | | Prerequisite: | (MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H or MARK 3001E) and permission of department and permission of Honors | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | MARK 4800. 3 hours. | | Course Title: | Marketing Internship Cooperative | Course
Description: | The internship is a job consisting of at least 200 hours that
will provide the student with the opportunity to learn and
apply marketing concepts. Internships must have prior approval
by the marketing department, ensuring that the learning
experience be equivalent to that of an upper-level marketing
course. | | Athena Title: | Marketing Intern Cooperative | | Equivalent Courses: | Not open to students with credit in MARK 4800H | | Nontraditional Format: | This course is designated for undergraduate internship and does not meet formally. | | Prerequisite: | (MARK 3000 or MARK 3000H or MARK 3000E) and permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | MARK 4900. 3 hours. | | Course Title: | Marketing Strategies and Decision Making | Course
Description: | Integration of the student's marketing knowledge accumulated from previous courses. Emphasis on developing and implementing marketing strategies to solve problems in a dynamic global business environment. Integration of marketing functions to form strategic decisions and to create marketing plans. | | Athena Title: | Mark Strat and Decision Making | | Nontraditional Format: | Course is taken during student's last semester. | | Prerequisite: | MARK 4000 and (MARK 4100 or MARK 4100E) and (FINA 3000 or FINA 3000H or FINA 3000E or FINA 3001 or FINA 3001H) and (MGMT 3000 or MGMT 3000H or MGMT 3000E or MGMT 3001 or MGMT 3001H) | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4960R. 1-6 hours. Repeatable for maximum 16 hours credit. | | Course Title: | Faculty-Mentored Undergraduate Research I | Course
Description: | Faculty-supervised independent or collaborative inquiry into
fundamental and applied problems within a discipline that requires
students to gather, analyze, synthesize, and interpret data and to
present results in writing and other relevant communication
formats. | | Athena Title: | Undergraduate Research I | | Nontraditional Format: | This course belongs to a progressive research course sequence to
promote a student's increasing skill development and depth of
inquiry, as well as growing independent research capability.
This course requires the close supervision of a faculty member
as the student undertakes a systematic and in-depth inquiry into
unknown, fundamental, and applied problems. In some cases, the
student will work collaboratively as part of a research team.
The student will have to apply understanding of the discipline
to identify or shape research questions and apply skills and
techniques learned to the research project. Students will gather
data, synthesize relevant literature, analyze, and interpret
data. The student will present results in writing or through
participation in research-group or program meetings and meetings
with their faculty mentor. The student will receive feedback
from the faculty mentor on their research progress and written
or oral presentation of results. A minimum of 45 hours of work
per credit hour per semester is required. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4970R. 1-6 hours. Repeatable for maximum 8 hours credit. | | Course Title: | Faculty-Mentored Undergraduate Research II | Course
Description: | Faculty-supervised independent or collaborative inquiry into
fundamental and applied problems within a discipline that requires
students to gather, analyze, synthesize, and interpret data and to
present results in writing and other relevant communication
formats. | | Athena Title: | Undergraduate Research II | | Nontraditional Format: | These courses belong to a progressive research course sequence
to promote a student's increasing skill development and depth of
inquiry, as well as growing independent research capability. The
courses require the close supervision of a faculty member as the
student undertakes a systematic and in-depth inquiry into
unknown, fundamental, and applied problems. In some cases, the
student will work collaboratively as part of a research team.
The student will have to apply understanding of the discipline
to identify or shape research questions and apply skills and
techniques learned to the research project. Students will gather
data, synthesize relevant literature, analyze, and interpret
data. The student will present results in writing or through
participation in research-group or program meetings and meetings
with their faculty mentor. The student will receive feedback
from the faculty mentor on their research progress and written
or oral presentation of results. A minimum of 45 hours of work
per credit hour per semester is required. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4980R. 1-6 hours. Repeatable for maximum 8 hours credit. | | Course Title: | Faculty-Mentored Undergraduate Research III | Course
Description: | Faculty-supervised independent or collaborative inquiry into
fundamental and applied problems within a discipline that requires
students to gather, analyze, synthesize, and interpret data and to
present results in writing and other relevant communication
formats. | | Athena Title: | Undergraduate Research III | | Nontraditional Format: | These courses belong to a progressive research course sequence
to promote a student's increasing skill development and depth of
inquiry, as well as growing independent research capability. The
courses require the close supervision of a faculty member as the
student undertakes a systematic and in-depth inquiry into
unknown, fundamental, and applied problems. In some cases, the
student will work collaboratively as part of a research team.
The student will have to apply understanding of the discipline
to identify or shape research questions and apply skills and
techniques learned to the research project. Students will gather
data, synthesize relevant literature, analyze, and interpret
data. The student will present results in writing or through
participation in research-group or program meetings and meetings
with their faculty mentor. The student will receive feedback
from the faculty mentor on their research progress and written
or oral presentation of results. A minimum of 45 hours of work
per credit hour per semester is required. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 4990R. 1-6 hours. Repeatable for maximum 8 hours credit. | | Course Title: | Undergraduate Research Thesis (or Final Project) | Course
Description: | Faculty-supervised independent or collaborative inquiry into
fundamental and applied problems within a discipline that requires
students to gather, analyze, synthesize, and interpret data.
Students will write or produce a thesis or other professional
capstone product, such as a report or portfolio that describes
their systematic and in-depth inquiry. | | Athena Title: | Undergraduate Thesis | | Nontraditional Format: | This is a capstone course under the direct supervision of a
faculty member. This course may be the culmination of the 4960R-
4980R sequence. Students will write a thesis or other
professional capstone product, such as a report or portfolio,
that describes their systematic and in-depth inquiry into an
unknown, fundamental, or applied problem. The thesis or capstone
product is written in close collaboration with the faculty
member and must be approved by that faculty member and/or the
department. The student will apply understanding of the
discipline to identify or shape the research question and apply
skills and techniques learned to complete the research project.
The student will have gathered data, synthesized relevant
literature and materials, analyzed, and interpreted data. The
student will demonstrate in writing the contribution of their
work to the discovery and interpretation of knowledge
significant to their field of study. The student will have
presented results in the form of a properly formatted,
professionally rigorous thesis document or other appropriate
professional capstone product and through the formal
presentation of the thesis or product to faculty and peers
during an approved event. The student will receive feedback from
the faculty member on the overall execution of their thesis
project, the written thesis, and their presentation. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 5000E. 3 hours. | | Course Title: | Special Topics in Marketing | Course
Description: | Advanced study, readings, and/or research under the direction of a marketing faculty member. | | Athena Title: | Special Topics in Marketing | | Equivalent Courses: | Not open to students with credit in MARK 5000 | | Nontraditional Format: | This course will be taught 95% or more online. | | Prerequisite: | (MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H or MARK 3001E) and permission of department | Semester Course
Offered: | Not offered on a regular basis. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 5000. 3 hours. Repeatable for maximum 6 hours credit. | | Course Title: | Special Topics in Marketing | Course
Description: | Advanced study, readings, and/or research under the direction of a marketing faculty member. | | Athena Title: | Special Topics in Marketing | | Equivalent Courses: | Not open to students with credit in MARK 5000E | | Nontraditional Format: | Advanced study, readings, and/or research done independently of a
regularly scheduled class. | | Prerequisite: | (MARK 3000 or MARK 3000H or MARK 3000E or MARK 3001 or MARK 3001H or MARK 3001E) and permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 5900. 1-3 hours. Repeatable for maximum 3 hours credit. | | Course Title: | Research in Marketing | Course
Description: | A research-intensive course requiring an original and
independent research paper/project on a marketing related topic
under the supervision of a faculty member. | | Athena Title: | Research in Marketing | | Nontraditional Format: | Directed research and study done independently of a regularly
scheduled class. | | Prerequisite: | Permission of department | | Pre or Corequisite: | (MARK 3000 or MARK 3001 or MARK 3000H or MARK 3001H or MARK 3000E or MARK 3001E) and BUSN 4000 | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 5990. 1-6 hours. Repeatable for maximum 6 hours credit. | | Course Title: | Marketing Directed Study | Course
Description: | Individual, advanced study, reading, or projects under the
direction of a faculty project director. | | Athena Title: | Marketing Directed Study | | Nontraditional Format: | Directed study. | Semester Course
Offered: | Offered fall, spring and summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 6210. 3 hours. | | Course Title: | Professional Selling and Customer Relationship Management | Course
Description: | Graduate-level knowledge and skills key to effective persuasion
and personal selling in multiple settings and industries.
Critical thinking/analytical skills; effective oral and written
communication; ethical, legal, and social responsibilities
attendant to professional selling and business persuasion. | | Athena Title: | Professional Selling Rela Mgmt | | Equivalent Courses: | Not open to students with credit in MARK 4210 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 6220. 3 hours. | | Course Title: | Sales Force Strategy and Management | Course
Description: | Graduate-level specialists and generalists pursuing
sales/business development and those building sales/client-
facing skills for other functions. Broadly applicable
knowledge/skills for focus on sales management/operations.
Leadership, technology, motivation, international,
legal/ethical theory, and practice. Effective oral and written
communication. | | Athena Title: | Sales Force Strategy and Mgmt | | Equivalent Courses: | Not open to students with credit in MARK 4220 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7100. 3 hours. | | Course Title: | Introductory Statistical Methods for Marketing Research | Course
Description: | Application of probability and basic statistical methods to
marketing research problems. The students will be introduced to
the basic concepts of probability and statistics. They will be
able to use statistical tools such as analysis of variance,
regression, and chi-square tests to address market research problems. | | Athena Title: | Intro Stat MR | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7150. 1.5-3 hours. Repeatable for maximum 3 hours credit. | | Course Title: | Marketing Research Planning, Management, and Communication | Course
Description: | The function of marketing research in organizations. Examination of the marketing research process. | | Athena Title: | MR Plan Mgmt and Comm | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | MARK 7200. 3 hours. | | Course Title: | Marketing Research Design and Data Collection | Course
Description: | Foundational course covering the marketing research industry,
research process, and data collection procedures at an advanced
level. Students gain hands-on experience with current data
sources, acquisition, and analytics methods using tools of the
profession. Resources include syndicated data, panels, and
professional online interview software. | | Athena Title: | Mark Rsch Design and Data Coll | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7220. 3 hours. | | Course Title: | Applications of Marketing Research Techniques I | Course
Description: | The application of marketing techniques focuses on the understanding of advertising and promotion research measures and techniques as well as the development, deployment, and analysis of research. | | Athena Title: | Appl Mktg Rsch Tech I | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered fall semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7250. 1.5-3 hours. 1.5-3 hours lab per week. | | Course Title: | Marketing Research Project I | Course
Description: | Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games may also be undertaken. | | Athena Title: | MR Project I | | Nontraditional Format: | This course will meet the second half of fall semester. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | MARK 7320. 1.5-3 hours. | | Course Title: | Applications of Marketing Research Techniques II | Course
Description: | A continuation of Applications of Marketing Research Techniques I. Focuses on evaluating the market potential of new product systems; e.g., product plus price, package, and positioning. Pre-test market evaluation systems, test marketing, tracking studies, research for claim support, and the impact of UPC and scanner technology. | | Athena Title: | APPL MKTG TECH II | | Equivalent Courses: | Not open to students with credit in MARK 8320 | | Prerequisite: | MARK 7220 or permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7350. 1.5-3 hours. 1.5-3 hours lab per week. | | Course Title: | Marketing Research Project II | Course
Description: | A continuation of Marketing Research Project I. Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games may also be undertaken. | | Athena Title: | MR Project II | | Nontraditional Format: | This course will meet the first half of spring semester. | | Prerequisite: | MARK 7250 | Semester Course
Offered: | Offered every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | MARK 7400. 1.5-3 hours. | | Course Title: | Analytics Tools for Marketing Intelligence | Course
Description: | Designed for marketing research professionals, the course provides
a hands-on overview of marketing research technology tools that
are essential for research professionals. These tools include do-
it-yourself (DIY) survey platforms, data management platforms,
data analysis software, team work management, and data
visualization. | | Athena Title: | Analytics Tools Market Intel | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered summer semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7450. 1.5-3 hours. | | Course Title: | Consumer and Organizational Behavior | Course
Description: | Processes and sources of influences that affect consumers'
information processing, judgment, and decision making in
consumption contexts. Students will be exposed to a variety of
concepts and theories from the consumer behavior literature
with the objective to better understand how consumers interact
with the marketing environment in shaping their purchase
decisions. | | Athena Title: | CON & ORG BEHAVIOR | | Equivalent Courses: | Not open to students with credit in MARK 8450 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7510. 1.5-3 hours. | | Course Title: | Marketing Management | Course
Description: | A study of how marketing facilitates the achievement of the
firm's objectives. An exhaustive survey of all core areas of
marketing, including opportunity and competitive analysis,
positioning and differentiation, marketing research, brands,
IMC's, retailing, new product development, and the sales
function, among others. | | Athena Title: | MARKETING MGT | | Equivalent Courses: | Not open to students with credit in MARK 8510 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7520. 1.5-3 hours. | | Course Title: | Marketing Management | Course
Description: | Designed for marketing research professionals, the course
provides an overview of marketing management, including
segmentation, targeting, and positioning; illustrates how
customer insights inform key marketing decisions, including
product development, advertising, and pricing; and introduces
key vocabulary and metrics used in industry. | | Athena Title: | Marketing Management | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7550. 3 hours. | | Course Title: | Social Media Marketing Strategy | Course
Description: | Provides students with an understanding of the history,
importance, technology, and strategic uses of social media as a
part of marketing strategy. Students will learn how to apply
various social media tools and platforms and will understand
how to develop and evaluate social media marketing strategies. | | Athena Title: | Social Media Marketing Strat | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7560. 3 hours. | | Course Title: | Digital Marketing Strategy and Analytics | Course
Description: | Provides students with an understanding of the importance,
technology, and strategic uses of digital platforms as a part of
an overall marketing strategy. Students will learn how to find,
interpret, and communicate the analytical data needed to prove
ROI and justify a company’s continued investment in their
digital properties. | | Athena Title: | Digital Mark Strat Analytic | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7600. 3 hours. | | Course Title: | Predictive Analytics | Course
Description: | Introduction to analytic methodologies used to improve decision
making and predict outcomes. Class examples and exercises will
be drawn from real world applications. Relevant software will
be utilized. | | Athena Title: | PREDICTIVE ANALYTIC | | Prerequisite: | MSIT 7100 | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7610. 3 hours. | | Course Title: | Qualitative Research in Marketing | Course
Description: | The overall objective of the course is to foster a basic
understanding of two "families" of qualitative approaches to
conducting marketing research. Initially, the focus is on
defining research objectives and choosing appropriate methods;
then a more detailed examination of interviewing and
observational methods will follow. | | Athena Title: | QUAL RSCH MKTG | | Equivalent Courses: | Not open to students with credit in MARK 8610 or MARK 8630 | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7620. 1.5-3 hours. | | Course Title: | Services Marketing | Course
Description: | Exploration of changes in the service sector, including the
adoption of market-driven strategies, new technology
applications, use of franchise distribution networks, and
globalization activities. | | Athena Title: | SVCS MKTG | | Prerequisite: | MARK 7510 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7650. 3 hours. | | Course Title: | Applied Multivariate Methods | Course
Description: | Application of multivariate statistical methods to solve marketing problems. Introduction to multivariate statistical computer programs. | | Athena Title: | Applied Multivariate Methods | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7700. 3 hours. | | Course Title: | Discrete Choice and Conjoint Analysis | Course
Description: | A practitioner-oriented introduction to conjoint and discrete
choice analysis. Topics includes self-explicated approaches,
full profile ratings/rankings conjoint, hybrid methods, choice-
based conjoint, MaxDiff, latent class and hierarchical Bayes
methodologies. Students receive hands-on real-world experience
applying the different methods using relevant software.
Applications include pricing, optimization, segmentation, and
new product development. | | Athena Title: | Discrete Choice Conjoint Analy | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7720. 3 hours. | | Course Title: | Advertising and Promotion Management | Course
Description: | The promotions function in Marketing. It covers aspects of
advertising strategy, design, implementation, and research as
well as goals, forms, and the impact of sales promotion. The
course focuses on understanding how marketers can effectively
use advertising and promotion to communicate their value
propositions. | | Athena Title: | AD AND PROMO MGMT | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7760. 1.5-3 hours. | | Course Title: | New Product Development | Course
Description: | This course focuses on the basic steps of new product
development: opportunity identification, design, testing, and
implementation. Students learn how to read and interpret new
product market research. Students are also able to enhance their
creativity with research information and idea generating
techniques. | | Athena Title: | NEW PRD DEV | | Equivalent Courses: | Not open to students with credit in MARK 8660 | | Prerequisite: | MARK 7510 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7810. 1.5-3 hours. | | Course Title: | Customer Relationship Strategy and Practices | Course
Description: | Examination of the core concepts involved in customer
relationship strategy and management in B2C
(Business-to-Customer) markets, including such topics as CRM
(Customer Relationship Management) strategy, customer
relationship and loyalty programs, profitability and
personalization strategies, customer lifetime value, and the
economic payoff of CRM. | | Athena Title: | CR STRAT & PRACT | | Equivalent Courses: | Not open to students with credit in MARK 9210 | | Prerequisite: | MARK 7510 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7850. 3 hours. | | Course Title: | Special Topics in Marketing Research | Course
Description: | Intensive study relating to a central theme of special interest in the field of marketing research. | | Athena Title: | Special Topics in Mark Resch | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7930. 3 hours. | | Course Title: | Marketing Planning and Strategy | Course
Description: | Exploration of issues in strategic marketing and key factors
that influence the formulation of marketing strategy. A second
major thrust of the course is to link strategy to performance
by focusing on the strategy formulation and implementation
processes (i.e., planning). | | Athena Title: | MARK PLAN STRATEGY | | Equivalent Courses: | Not open to students with credit in MARK 9230 | | Prerequisite: | MARK 7510 | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7950. 3 hours. | | Course Title: | Customer Analytics and Strategy | Course
Description: | Customer analytics combines data on customers or potential
customers with statistical techniques to develop models of
customer behavior and inform marketing decisions. Built
around the customer lifecycle, this course emphasizes hands-on
analysis of real-world data with leading software tools to
address key issues, including customer value, acquisition,
development, and retention. | | Athena Title: | Customer Analytic and Strategy | | Prerequisite: | (MARK 7100 and ECON(MARK) 4750/6750) or permission of department | Semester Course
Offered: | Offered spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7980. 3 hours. | | Course Title: | Marketing Analytics and Decision-Making | Course
Description: | An analytical case-based course that emphasizes how to
synthesize, analyze, and interpret data to support and guide
marketing decisions in areas including promotion, advertising
spending and copy, new product development, pricing, and
loyalty programs. | | Athena Title: | MKTG ANALYTICS | | Equivalent Courses: | Not open to students with credit in MARK 8600 | | Prerequisite: | MARK 7510 or permission of department | Semester Course
Offered: | Offered spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 7990. 1-15 hours. Repeatable for maximum 15 hours credit. | | Course Title: | Directed Study in Marketing Policy | Course
Description: | Students design and complete research projects or management audits in the area of marketing management under the supervision of a faculty member. Special assignments in simulations and business games. | | Athena Title: | DIRECT STUDY | | Equivalent Courses: | Not open to students with credit in MARK 8990 | | Nontraditional Format: | This course is designed for directed study and does not meet formally. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 8990. 1-3 hours. Repeatable for maximum 9 hours credit. | | Course Title: | Directed Study in Marketing | Course
Description: | Students design and complete research projects or management
audits in the area of marketing management under the
supervision of a faculty member. Special assignments in
simulations and business games. | | Athena Title: | DIRECT STUDY | Semester Course
Offered: | Offered fall and spring semester every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9000. 1-15 hours. Repeatable for maximum 30 hours credit. | | Course Title: | Doctoral Research | Course
Description: | Research while enrolled for a doctoral degree under the direction of faculty members. | | Athena Title: | DOCTORAL RESEARCH | | Nontraditional Format: | Independent research under the direction of a faculty member. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | MARK 9300. 1-15 hours. Repeatable for maximum 45 hours credit. | | Course Title: | Doctoral Dissertation | Course
Description: | Dissertation writing under the direction of the major professor. | | Athena Title: | DOCT DISSERTATION | | Nontraditional Format: | Independent research and preparation of the doctoral dissertation. | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | S/U (Satisfactory/Unsatisfactory) |
| | | Course ID: | MARK 9400. 3 hours. | | Course Title: | Marketing Theory | Course
Description: | Essential elements of philosophy of science and their use in marketing. Emphasizes the structure of theoretical explanation and the interaction between marketing theory and practice. | | Athena Title: | MARKETING THEORY | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9450. 3 hours. | | Course Title: | Seminar in Marketing Management | Course
Description: | Current research in the marketing management area, including such content topics as consumer and industrial product development and management, advertising and sales promotion management, pricing, distribution and retail issues, sales management and personal selling as well as the philosophies and methods relevant to applied managerial research. | | Athena Title: | SEM MKT MANAGEMENT | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9480. 3 hours. | | Course Title: | Marketing Strategy II | Course
Description: | A survey of the literature on relationship marketing. | | Athena Title: | MARK STRATEGY II | | Prerequisite: | Permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9550. 3 hours. | | Course Title: | Seminar in Buyer Behavior | Course
Description: | Theories, concepts, and research in marketing. Psychology, demography, sociology, anthropology, and other behavioral disciplines and their application to understanding individuals as consumers. Consumer decision making, its determinants, and implications for marketers. | | Athena Title: | SEM BUYER BEHAVIOR | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9560. 3 hours. | | Course Title: | Advanced Seminar in Psychological Models of Consumer Behavior | Course
Description: | A comprehensive review of the psychological literature as
applied to the study of consumer decision-making and behavior.
The course will focus on cognitive and social psychology
apsects of consumer behavior with an emphasis on generating
high quality consumer research ideas. | | Athena Title: | ADV SEM CONS BEH | | Prerequisite: | MARK 9550 | Semester Course
Offered: | Offered every even-numbered year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9570. 3 hours. | | Course Title: | Advanced Seminar in New Media and Social Marketing: Theory, Methods, and Outcomes | Course
Description: | Exploration of the theories, concepts, and research in
marketing related to social media. Examines related theories
from social psychology, sociology, marketing, and their
limitations. In addition, we will explore existing research in
marketing on social media phenomena - focusing on
contributions, limitations, and research opportunities. | | Athena Title: | ADV SEM SOCIAL MARK | | Prerequisite: | Permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9650. 3 hours. | | Course Title: | Multivariate Statistics | Course
Description: | Application of multivariate statistical methods to solve
marketing problems. Introduction to multivariate statistical
computer programs. | | Athena Title: | Multivariate Statistics | | Prerequisite: | Permission of department | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9700. 1.5-3 hours. | | Course Title: | Marketing Models | Course
Description: | Quantitative models used to investigate consumer behavior and attitudes, marketing strategies, and market structures. | | Athena Title: | MARKETING MODELS | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
| | | Course ID: | MARK 9800. 3 hours. | | Course Title: | Advanced Research Topics in Marketing | Course
Description: | Seminar dealing with the latest research topics in product, advertising, pricing, promotion, distribution, sales, and service research. Emphasis on recent development in theory and methodology. | | Athena Title: | ADV RES TOPICS MKTG | | Prerequisite: | Permission of department | Semester Course
Offered: | Offered every year. | | Grading System: | A-F (Traditional) |
|