An overview of advertising careers, including creative, social and digital media, planning, and brand management. The historical roots of advertising as an economic catalyst and potent influence on popular culture. Celebrity endorsement and other key strategies, techniques, and skills used by professionals are discussed.

An overview of advertising careers, including creative, social, and digital media, planning, and brand management. The historical roots of advertising as an economic catalyst and potent influence on popular culture. Celebrity endorsement and other key strategies, techniques, and skills used by professionals are discussed.

An overview of advertising careers including creative, social and digital media, planning, and brand management. The historical roots of advertising as an economic catalyst and potent influence on popular culture. Celebrity endorsement and other key strategies, techniques, and skills used by professionals are discussed.

Advertising writing, layout, and art direction. Students learn the basics of ad design and strategic messaging from tweets to magazine ads, to viral-video scripts, to TV spots. Concepts learned in Principles of Advertising or comparable courses are applied to create targeted advertising.

Advertising writing, layout, and art direction. Students learn the basics of ad design and strategic messaging from tweets to magazine ads, to viral-video scripts, to TV spots. Concepts learned in Principles of Advertising or comparable courses are applied to create targeted advertising.

Media planning and its role within the marketing function. Attention is directed toward the creative selection, scheduling, and evaluation of media vehicles to deliver advertising and promotion messages to target audiences in an effective and efficient manner.

Basic social science research methods course. The goal is to provide a critical framework for evaluating social science research and experience conducting ADPR research. Students will learn how to select an appropriate research technique, conduct and supervise research, analyze and interpret data, and write research reports.

Basic social science research methods course. The goal is to provide a critical framework for evaluating social science research and experience conducting ADPR research. Students will learn how to select an appropriate research technique, conduct and supervise research, analyze and interpret data, and write research reports.

Students learn to analyze and use the principles of design, typography, layout, color theory, and concept development. Students gain the skills to design messages for particular audiences and to prepare designs correctly for print, digital, video, and social environments. Adobe Creative software is used to produce work for student portfolios.

Students gain the skills to design messages for particular audiences and to prepare designs correctly for print, digital, and social environments. Students learn to analyze and to use the principles of design, typography, layout, color theory, art and illustration, and copyright law. Adobe Creative software is used to produce a variety of projects for student portfolios.

Students gain the skills to design messages for particular audiences and to prepare designs correctly for print, digital, and social environments. Students learn to analyze and to use the principles of design, typography, layout, color theory, art and illustration, and copyright law. Adobe Creative software is used to produce a variety of projects for student portfolios.

A practical and theoretical laboratory experience teaching students to plan, develop, film, and edit video content created on mobile devices. Students will also analyze how video is used in advertising and public relations campaigns.