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GenEd Core New Options+New LHS filters[Desktop only]: May 2025

Courses

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Introduction to the Music Business

An introduction to the fundamental concepts of the business practices related to the music industry. The course will focus on skills necessary for beginning and maintaining a professional career in the music industry. The course will have a strong emphasis on practical applications of classroom knowledge to the music business environment.

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Business Fundamentals as Applied to the Music Industry

Fundamental concepts in the fields of economics, finance, IS/IT, management, marketing, and real estate. The course serves as a setting to learn basic tools in the music business and as an introduction to various fields enabling the student to understand fundamental approaches to issues in business.

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Introduction to Music Business

An introduction to fundamental concepts of business practices of the music industry. Course will focus on the primary sectors of the music industry and necessary skills for beginning and maintaining a professional career in music, and will emphasize practical applications of classroom knowledge to the music business.

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Promotion and Publicity Techniques for Music Business

Examines unique/specific techniques for promoting albums, artists and concerts. Will examine traditional methods like paid advertising, radio airplay, local/national press. Also, will examine non-traditional tools, like social networks, online retailers, street teams, and viral video. Will emphasize using new metrics to gauge effectiveness of these tools.

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Music Production

Students in this course will study recording industry projects. Students will learn how to manage the overall scope of a recording project from initial concept to completion, as well as modern recording studio techniques. There will be both lectures and hands-on studio practice.

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Economic and Financial Fundamentals Applied to Music Business

Fundamental concepts in the fields of economics, finance, IS/IT, management, marketing, and real estate. Course serves as a setting to learn basic tools in the music business and as an introduction to various fields enabling the student to understand fundamental approaches to issues in business.

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Fundamentals of Music Business

A survey of the music industry, its various revenue-generating sources, its principal actors, and its developmental history.

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Music Artist Management and Development I

A study of issues related to the personal management and career development of musical artists, including building the artist’s support team, contract negotiation, revenue generation and management, press relations, and marketing through image and branding.

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Music Publishing I

A study of intellectual property law as it relates to the music publishing business, emphasizing the ownership and commercial exploitation of music copyrights.

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Live Concert Recording I

This course encompasses mobile recording of six live music performances on-site at venues in Athens. The students will set up the recording equipment, engineer the original recording, mix and edit the final product. The finished productions will then be delivered to WUGA 91.7 FM for broadcast as part of a regular series on the station.

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Internship in Music Business

This course is intended for music business program students who show interest in an area of study and wish to pursue a discipline of practical and applied experience in greater depth. Students must be directed by department chair and sponsored by an approved music or entertainment business.

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The Music Business, Public Policy, and International Treaties

The history of cultural diplomacy, the use of music as an element of soft power, the intricate relationship between the music industry, policy, and global commerce. Course will serve students from Music Business, Legal Studies, Public Administration and Policy, Political Science, International Affairs, and Music.

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