An introduction to the fundamental concepts of the business practices related to the music industry. The course will focus on skills necessary for beginning and maintaining a professional career in the music industry. The course will have a strong emphasis on practical applications of classroom knowledge to the music business environment.

Fundamental concepts in the fields of economics, finance, IS/IT, management, marketing, and real estate. The course serves as a setting to learn basic tools in the music business and as an introduction to various fields enabling the student to understand fundamental approaches to issues in business.

An introduction to fundamental concepts of business practices of the music industry. Course will focus on the primary sectors of the music industry and necessary skills for beginning and maintaining a professional career in music, and will emphasize practical applications of classroom knowledge to the music business.

Examines unique/specific techniques for promoting albums, artists and concerts. Will examine traditional methods like paid advertising, radio airplay, local/national press. Also, will examine non-traditional tools, like social networks, online retailers, street teams, and viral video. Will emphasize using new metrics to gauge effectiveness of these tools.

Students in this course will study recording industry projects. Students will learn how to manage the overall scope of a recording project from initial concept to completion, as well as modern recording studio techniques. There will be both lectures and hands-on studio practice.

Fundamental concepts in the fields of economics, finance, IS/IT, management, marketing, and real estate. Course serves as a setting to learn basic tools in the music business and as an introduction to various fields enabling the student to understand fundamental approaches to issues in business.

A survey of the music industry, its various revenue-generating sources, its principal actors, and its developmental history.

A study of issues related to the personal management and career development of musical artists, including building the artist’s support team, contract negotiation, revenue generation and management, press relations, and marketing through image and branding.

A study of intellectual property law as it relates to the music publishing business, emphasizing the ownership and commercial exploitation of music copyrights.

This course encompasses mobile recording of six live music performances on-site at venues in Athens. The students will set up the recording equipment, engineer the original recording, mix and edit the final product. The finished productions will then be delivered to WUGA 91.7 FM for broadcast as part of a regular series on the station.

This course is intended for music business program students who show interest in an area of study and wish to pursue a discipline of practical and applied experience in greater depth. Students must be directed by department chair and sponsored by an approved music or entertainment business.

The history of cultural diplomacy, the use of music as an element of soft power, the intricate relationship between the music industry, policy, and global commerce. Course will serve students from Music Business, Legal Studies, Public Administration and Policy, Political Science, International Affairs, and Music.