The master’s in advertising program prepares students for jobs in a variety of advertising, marketing communication, health communication and social/digital communication as well as for future graduate studies. Students will acquire skills as managers, analysts, strategists, creative decision-makers and planners in advertising and related marketing communication fields.
A non-thesis concentration that provides graduate students with understanding, insights and experiences in theories and best practices for communicating about health-related topics and issues. Courses in risk communication, public relations, advertising and health, global health and e-health are some of the courses offered to prepare graduates for careers in health media and communication.
The Integrated ADPR program is designed for students who majored in advertising or public relations at Grady and want to complete an accelerated master’s program, as well. This program builds on students’ undergraduate studies, preparing them for management-level careers in PR, advertising and integrated communication in business, government or nonprofit sectors.
The master’s degree in Journalism prepares students for jobs in news organizations and for doctoral programs in mass communication. Students develop advanced skills in finding and telling important stories in audio, visual and written forms, while also learning about the research that supports the disciplines of journalism and mass communication.
A concentration in Mass Media Studies provides graduate students with understanding and professional-level skills in mass communication, entertainment and news media and media industry issues and practices. Courses in visual storytelling, film and entertainment media and mass media research methods equip students with advanced skills for a wide range of professional careers.
The master’s program with a concentration in public relations is designed to prepare aspiring students to be highly competent, socially conscious and engaged leaders in public relations with advanced knowledge, expertise, critical thinking, digital analytical skills and a global vision. The program is tailored to help students step up from the gained tactical knowledge to a more strategic, innovative, and managerial approach to launch their careers in public relations and related fields.
This major is part of a Double Dawgs pathway: Advertising AB/Journalism and Mass Communication MA(Advertising)(non-thesis) Advertising AB/Journalism and Mass Communication MA(Integrated ADPR) Entertainment and Media Studies AB/Journalism and Mass Communication MA(Advertising)(non-thesis) Entertainment and Media Studies AB/Journalism and Mass Communication MA(Integrated ADPR) Entertainment and Media Studies AB/Journalism and Mass Communication MA(Journalism)(non-thesis) Entertainment and Media Studies AB/Journalism and Mass Communication MA(Integrated ADPR)
Entertainment and Media Studies AB/Journalism and Mass Communication MA(Journalism)(non-thesis) Entertainment and Media Studies AB/Journalism and Mass Communication MA(Public Relations)(non-thesis) Interdisciplinary Studies BFA/Journalism and Mass Communication MA(Advertising)(Non-Thesis) International Affairs AB/Journalism and Mass Communication MA(Journalism)(Non-Thesis) Journalism AB/Journalism and Mass Communication MA(Journalism) Journalism AB/Journalism and Mass Communication MA(Public Relations) Music AB/Journalism and Mass Communication MA(Advertising)(non-thesis) Music AB/Journalism and Mass Communication MA (Journalism)(non-thesis)
Public Relations AB/Journalism and Mass Communication MA(Integrated ADPR) Public Relations AB/Journalism and Mass Communication MA(Journalism)(non-thesis) Public Relations AB/Journalism and Mass Communication MA(Public Relations)(non-thesis) For more information, go to doubledawgs.uga.edu
Anne Hurne Anne.hurne@uga.edu 706-542-7833
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Official Undergraduate Transcripts: Minimum GPA: 3.0. Transcripts from all attended institutions (even dual enrollment and transfer credit) are required. Double Dawgs are permitted to use unofficial copies of transcript. TOEFL or IELTS Requirement (Non-native English Speakers): ELTS Minimum Overall Score: 6.5, Minimum Subscore: 6.0 Three Letters of Recommendation Statement of Purpose Resume or CV
| ADPR 5750/7750 | Social Media Analytics, Listening, and Engagement | 3 |
| JRMC 7000 (0-3 hours)* | Master's Research | 1-9 |
| JRMC 7300 (3-6 hours) | Master's Thesis | 1-9 |
| JRMC 8100 | Advertising and Communication Management | 3 |
| JRMC 8110 | Advertising Media Planning | 3 |
| JRMC 8120 | Advertising and Public Relations Research | 3 |
Choose 1 course(s) from the following:
| JRMC 8000 | Proseminar in Mass Communication | 3 |
| JRMC 8151 | ADPR Theory | 3 |
Choose 1 course(s) from the following:
| ADPR 5760/7760 | Digital and Social Communication Strategies | 3 |
| JRMC 8080 | Media Analytics: Research and Practice | 3 |
Choose 1 course(s) from the following:
| ADPR 5740/7740 | Advertising and Communication Campaigns | 3 |
| JRMC 7042 | ADPR Insights and Strategies Project | 3 |
*Course is recommended but not required
| ADPR 5750/7750 | Social Media Analytics, Listening, and Engagement | 3 |
| JRMC 8100 | Advertising and Communication Management | 3 |
| JRMC 8110 | Advertising Media Planning | 3 |
| JRMC 8120 | Advertising and Public Relations Research | 3 |
Choose 1 course(s) from the following:
| JRMC 8000 | Proseminar in Mass Communication | 3 |
| JRMC 8151 | ADPR Theory | 3 |
Choose 1 course(s) from the following:
| ADPR 5760/7760 | Digital and Social Communication Strategies | 3 |
| JRMC 8080 | Media Analytics: Research and Practice | 3 |
Choose 1 course(s) from the following:
| ADPR 5740/7740 | Advertising and Communication Campaigns | 3 |
| JRMC 7042 | ADPR Insights and Strategies Project | 3 |
| JRMC 8010 | Research Methodology in Mass Communication Research | 3 |
| JRMC 8130 | Special Topics in Advertising | 3 |
| JRMC 8160 | Special Topics in Public Relations | 3 |
| JRMC 8170 | Risk Communication | 3 |
Choose 2 course(s) from the following:
| JRMC 7340 | Graduate Newsroom | 3 |
| JRMC 7940 | Public Relations Foundations | 3 |
| JRMC 7960 | Advertising Foundations | 3 |
Choose 3 course(s) from the following:
| JRMC 7355 | Health and Medical Journalism | 3 |
| JRMC 7356 | Advanced Health and Medical Journalism | 3 |
| JRMC 8020 | Public Opinion | 3 |
| JRMC 8050 | Research and Directed Readings in Mass Communication | 1-6 |
| JRMC(WMST) 8070 | Media Culture and Diversity | 3 |
| JRMC 8100 | Advertising and Communication Management | 3 |
| JRMC 8130 | Special Topics in Advertising | 3 |
JOUR courses approved by faculty advisor
JRMC courses approved by faculty advisor
Choose 6 credit hour(s) from the following:
Biostatistics, Environmental Health, Epidemiology, Gerontology, Health Policy and Management, Health Promotion, Nutrition, Medical Anthropology, or other courses approved by faculty advisor.
| ADPR 5750/7750 | Social Media Analytics, Listening, and Engagement | 3 |
| JRMC 7042 | ADPR Insights and Strategies Project | 3 |
| JRMC 8100 | Advertising and Communication Management | 3 |
| JRMC 8110 | Advertising Media Planning | 3 |
| JRMC 8120 | Advertising and Public Relations Research | 3 |
Choose 1 course(s) from the following:
| JRMC 7940 | Public Relations Foundations | 3 |
| JRMC 7960 | Advertising Foundations | 3 |
Choose 9 credit hour(s) from the following:
| ADPR 5760/7760 | Digital and Social Communication Strategies | 3 |
| ADPR 5930/7930 | PR Ethics, Diverse Cultures, and Cross-Cultural Leadership | 3 |
| ADPR 5991/7991 | Advertising and Public Relations Field Study | 1-3 |
| ADPR 5992/7992 | Advertising and Public Relations Study Abroad | 1-3 |
| JRMC 8050 | Research and Directed Readings in Mass Communication | 1-6 |
| JRMC 8080 | Media Analytics: Research and Practice | 3 |
| JRMC 8130 | Special Topics in Advertising | 3 |
| JRMC 8151 | ADPR Theory | 3 |
| JRMC 8160 | Special Topics in Public Relations | 3 |
| JRMC 8170 | Risk Communication | 3 |
| JRMC 7300 (3 hours min.) | Master's Thesis | 1-9 |
| JRMC 8000 | Proseminar in Mass Communication | 3 |
| JRMC 8010 | Research Methodology in Mass Communication Research | 3 |
Choose 1 course(s) from the following:
| JRMC 9020 | Quantitative Research in Mass Communication | 3 |
| JRMC 9030 | Critical, Cultural, and Naturalistic Approaches to Mass Communication Research | 3 |
Choose 2 course(s) from the following:
| JRMC 7355 | Health and Medical Journalism | 3 |
| JRMC 7356 | Advanced Health and Medical Journalism | 3 |
| JRMC 8020 | Public Opinion | 3 |
| JRMC 8030 | Mass Communication and Society | 3 |
| JRMC 8040 | International Mass Communication | 3 |
| JRMC 8050 | Research and Directed Readings in Mass Communication | 1-6 |
| JRMC 8350 | Special Topics in Journalism | 3 |
| JRMC 8365 | Media Economics | 3 |
Choose 2 course(s) from the following:
JOUR split-level courses
Choose 6 to 9 credit hours from the following:
Cognate Courses
| JRMC 8000 | Proseminar in Mass Communication | 3 |
| JRMC 8010 | Research Methodology in Mass Communication Research | 3 |
Choose 3 to 4 courses from the following:
| JRMC 7355 | Health and Medical Journalism | 3 |
| JRMC 7356 | Advanced Health and Medical Journalism | 3 |
| JRMC 8020 | Public Opinion | 3 |
| JRMC 8030 | Mass Communication and Society | 3 |
| JRMC 8040 | International Mass Communication | 3 |
| JRMC 8050 | Research and Directed Readings in Mass Communication | 1-6 |
| JRMC 8350 | Special Topics in Journalism | 3 |
| JRMC 8365 | Media Economics | 3 |
Choose 3 to 4 courses from the following:
JOUR split-level courses
Choose 6 to 9 credit hours from the following:
Cognate Courses
| ADPR 5950/7950 | Public Relations Campaigns | 3 |
| JRMC 7000 (0-3 hours)* | Master's Research | 1-9 |
| JRMC 7300 (3-6 hours) | Master's Thesis | 1-9 |
| JRMC 8000 | Proseminar in Mass Communication | 3 |
| JRMC 8010 | Research Methodology in Mass Communication Research | 3 |
| JRMC 8020 | Public Opinion | 3 |
| JRMC 8100 | Advertising and Communication Management | 3 |
| JRMC 8151 | ADPR Theory | 3 |
Choose 3 to 6 credit hours from the following:
| ADPR 5740/7740 | Advertising and Communication Campaigns | 3 |
| ADPR 5760/7760 | Digital and Social Communication Strategies | 3 |
| ADPR 5930/7930 | PR Ethics, Diverse Cultures, and Cross-Cultural Leadership | 3 |
| JRMC 7042 | ADPR Insights and Strategies Project | 3 |
| JRMC 8080 | Media Analytics: Research and Practice | 3 |
*Course is recommended but not required
| JRMC 8000 | Proseminar in Mass Communication | 3 |
| JRMC 8010 | Research Methodology in Mass Communication Research | 3 |
| JRMC 8020 | Public Opinion | 3 |
| JRMC 8100 | Advertising and Communication Management | 3 |
| JRMC 8151 | ADPR Theory | 3 |
Choose 3 to 9 credit hours from the following:
| ADPR 5740/7740 | Advertising and Communication Campaigns | 3 |
| ADPR 5760/7760 | Digital and Social Communication Strategies | 3 |
| ADPR 5930/7930 | PR Ethics, Diverse Cultures, and Cross-Cultural Leadership | 3 |
| JRMC 7042 | ADPR Insights and Strategies Project | 3 |
| JRMC 8080 | Media Analytics: Research and Practice | 3 |
Choose 9 credit hour(s) from the following:
| ADPR 5991/7991 | Advertising and Public Relations Field Study | 1-3 |
| ADPR 5992/7992 | Advertising and Public Relations Study Abroad | 1-3 |
| JRMC 8050 | Research and Directed Readings in Mass Communication | 1-6 |
| JRMC 8130 | Special Topics in Advertising | 3 |
| JRMC 8160 | Special Topics in Public Relations | 3 |
| JRMC 8170 | Risk Communication | 3 |
| JRMC 8350 | Special Topics in Journalism | 3 |
Choose 3 to 6 credit hours from the following:
| ADPR 5930/7930 | PR Ethics, Diverse Cultures, and Cross-Cultural Leadership | 3 |
| ADPR 5991/7991 | Advertising and Public Relations Field Study | 1-3 |
| ADPR 5992/7992 | Advertising and Public Relations Study Abroad | 1-3 |
| JRMC 8050 | Research and Directed Readings in Mass Communication | 1-6 |
| JRMC 8130 | Special Topics in Advertising | 3 |
| JRMC 8160 | Special Topics in Public Relations | 3 |
| JRMC 8170 | Risk Communication | 3 |
Choose 12 credit hour(s) from the following:
| ADPR 5930/7930 | PR Ethics, Diverse Cultures, and Cross-Cultural Leadership | 3 |
| ADPR 5991/7991 | Advertising and Public Relations Field Study | 1-3 |
| ADPR 5992/7992 | Advertising and Public Relations Study Abroad | 1-3 |
| JRMC 8010 | Research Methodology in Mass Communication Research | 3 |
| JRMC 8050 | Research and Directed Readings in Mass Communication | 1-6 |
| JRMC 8130 | Special Topics in Advertising | 3 |
| JRMC 8160 | Special Topics in Public Relations | 3 |
| JRMC 8170 | Risk Communication | 3 |
| JRMC 8350 | Special Topics in Journalism | 3 |
| GRSC 7001 | GradFIRST: First-year Research and Scholarship Training Seminar | 1 |
Students who did not complete a statistics program as part of an undergraduate program must take a graduate-level statistics course from any department. Students who did not complete ADPR 3100, Principles of Advertising, or another introduction to advising course must complete JRMC 7960, Advertising Foundations.
Students who did not complete a statistics program as part of an undergraduate program must take a graduate-level statistics course from any department.
Students lacking an undergraduate degree in journalism, professional experience, law and statistics must complete:
| JRLC 5040/7040 | Law of Mass Communication | 3 |
| JRMC 7340 | Graduate Newsroom | 3 |
STAT course
| GRSC 7001 | GradFIRST: First-year Research and Scholarship Training Seminar | 1 |
| JRMC 7300 (3 hours min.)* | Master's Thesis | 1-9 |
| JRMC 8000 | Proseminar in Mass Communication | 3 |
| JRMC 8010 | Research Methodology in Mass Communication Research | 3 |
Choose 12 to 15 credit hours from the following:
Area of Concentration Courses
Choose 6 to 9 credit hours from the following:
Cognate Courses
*Thesis track
Students who did not complete a statistics course as an undergraduate or receive AP credit for statistics must complete a graduate-level statistics course from any department.
Students who did not complete ADPR 3850, Public Relations Principles, or a similar introduction to public relations course and ADPR 5920 (PR Writing) or a similar course as an undergraduate student must register for JRMC 7940, Public Relations Foundations.
Students are required to complete ADPR 3520, Graphics Communication, or its equivalent prior to completion of this degree. This can have been completed as part of your undergraduate degree program. If you take ADPR 3520 while in this graduate program, it cannot count toward the total credit hours required for this degree.
Students who did not complete a statistics course as an undergraduate or receive AP credit for statistics must complete a graduate-level statistics course from any department.
Students who did not complete ADPR 3850, Public Relations Principles, or a similar introduction to public relations course and ADPR 5920 (PR Writing) or a similar course as an undergraduate student must register for JRMC 7940, Public Relations Foundations.
Students are required to complete ADPR 3520, Graphics Communication, or its equivalent prior to completion of this degree. This can have been completed as part of your undergraduate degree program. If you take ADPR 3520 while in this graduate program, it cannot count toward the total credit hours required for this degree.
Students who did not complete ADPR 5950, Public Relations Campaigns, or a similar public relations campaigns course as an undergraduate student must register for ADPR 7950, Public Relations Campaigns.
Select additional courses, as needed, in consultation with an advisor to meet the minimum number of required credit hours for this program.
Grady College does not accept transfer credits from other graduate programs or accept transfer credits from other institutions.
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