Marketing - B.B.A.

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Degree Requirements

Entrance Requirements for the Major

General Education Core Curriculum
(Selected with the advice of an academic advisor)

Areas I II III IV V
Area VI
Major Requirements
College-wide Requirements must be satisfied in order to graduate with this major
TOTAL DEGREE HOURS 120 hours
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I. Foundation Courses (9 hours)

ENGL 1101 or ENGL 1101E or ENGL 1101S 
ENGL 1102 or ENGL 1102E or ENGL 1103 or ENGL 1050H or ENGL 1060H  
MATH 1101 or MATH 1113 or MATH 1113E or MATH 2200 or MATH 2250 or MATH 2250E or MATH 2300H or MATH 2400 or MATH 2400H or MATH 2410 or MATH 2410H or STAT 2000 or STAT 2000E
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II. Sciences (7-8 hours)

At least one of the physical science or life science courses must include a laboratory.
Physical Sciences (3-4 hours)
No preferred courses for this area. See Core Curriculum view.
Life Sciences (3-4 hours)
No preferred courses for this area. See Core Curriculum view.

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III. Quantitative Reasoning (3-4 hours)

Preferred Course(s): MATH 1113 or MATH 1113E or MATH 2200 or MATH 2250 or MATH 2300H 


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IV. World Languages and Global Culture, Humanities and the Arts (12 hours)

Note: Course credit received as a result of a score on a departmental foreign language placement test will not satisfy the General Education Core Curriculum requirements in Area IV, World Languages and Global Culture, Humanities and the Arts.
World Languages and Global Culture (9 hours)
No preferred courses for this area. See Core Curriculum view.

Humanities and the Arts (3 hours)
Preferred Course(s): COMM 1110 or COMM 1500 or COMM 1500E or COMM 2150H or COMM 2550H

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V. Social Sciences (9 hours)

  • Students who have not met the Georgia and U.S. Constitution requirement by examination should enroll in POLS 1101 or POLS 1101E or POLS 1101H.
  • A passing grade on an examination on the history of the United States and Georgia is required to satisfy the United States and Georgia History Requirement for all persons receiving a baccalaureate degree from the University, unless exempted by one of the following courses: HIST 2111, HIST 2111E, HIST 2111H, HIST 2112, HIST 2112E, HIST 2112H, HIST 3080H. Examinations are given at University Testing Services. Reexamination is permitted. Contact University Testing Services at (706) 542-3183 for information.
Preferred Course(s): ECON 2100 or ECON 2100E or ECON 2200 or ECON 2200E or ECON 2200H 

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Area VI
ACCT 2101 or ACCT 2101H or ACCT 2101E 
ACCT 2102 or ACCT 2102H or ACCT 2102E 
ECON 2105 or ECON 2105H or ECON 2105E 
ECON 2106 or ECON 2106H or ECON 2106E 
LEGL 2700 or LEGL 2700E or LEGL 2800H 
MIST 2090 or MIST 2090E or MIST 2090H

If any of the courses in Area VI have been used to satisfy Areas II-V of the Core Curriculum, General Electives may be taken here. Refer to College-wide requirements when selecting General Electives. 

Note: Terry Departments require individual review of non-equivalent transfer courses before they can be used to satisfy area VI or major requirements.  
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Entrance Requirements
Students must meet the following application eligibility requirements to be considered eligible to apply. Meeting these minimum requirements does not guarantee admission to the BBA Marketing major.

Eligible for current enrollment at UGA
Applicants must be eligible for enrollment at the University of Georgia in the semester in which they apply to a Terry major. 

Minimum GPAs
Applicants must be in "good academic standing" at UGA, meaning they must have a 2.0 or higher UGA GPA, or no UGA GPA for a new transfer student. 

Applicants must also have a 2.6 or higher earned overall GPA (transfer and UGA coursework combined).

MATH 1113
Applicants must have successfully completed or have earned an exemption for MATH 1113 or MATH 1113E or higher-level MATH course.  A passing grade or exemption must be posted to your UGA academic record by the application deadline.

ACCT 2101
Applicants must have successfully completed ACCT 2101 or ACCT 2101E or ACCT 2101H. A passing grade or exemption must be posted to your UGA academic record by the application deadline.

BUSN 3000 (formerly MSIT 3000)
Applicants must have successfully completed or be currently enrolled in BUSN 3000 or BUSN 3000E or BUSN 3000H during the semester in which they are applying to their first Terry major.

Other Curriculum Requirements
Applicants need to have completed or be in the process of completing the BBA General Education Core Curriculum Areas I-VI,

OR

Applicants need to have completed or be in the process of completing the BBA General Education Core Curriculum Area VI and have a minimum of 58 credit hours completed or in progress (not including P.E.). "Credits Applied" in DegreeWorks is the official indicator to determine eligibility based on credit hours. 

Note: In-progress coursework must be taken in the same semester in which students apply to their first Terry major (e.g., pre-registered summer coursework will not satisfy eligibility requirements for spring admissions).

IMPORTANT: If any of the above referenced coursework has not been posted to your UGA transcript, proof of coursework must be attached to the BBA application prior to the application deadline. Applicants who do not provide proof of coursework by the deadline will become ineligible. 

There is no guarantee of acceptance to any major in the Terry College of Business. Applicants are evaluated on the High-Demand Major Selection Criteria listed below. Acceptance in the major is contingent on satisfactory completion of in-progress work. Students who withdraw from any of the above required courses are at risk of having their major admission rescinded. 
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High-Demand Major–Selection Criteria
  • Grades in Accounting courses – Final course grades in (ACCT 2101 or ACCT 2101H or ACCT 2101E, or equivalent) and (ACCT 2102 or ACCT 2102H or ACCT 2102E, or equivalent). Applicants currently enrolled in ACCT 2102 will be evaluated based on the grade in ACCT 2101

  • Grades in Economics courses – Final course grades in (ECON 2105 or ECON 2105H or ECON 2105E) and/or (ECON 2106 or ECON 2106H or ECON 2106E) are considered. Applicants currently enrolled in one of these courses will be evaluated based on the grade in the completed course. 

  • Grades in Mathematics courses – Final course grades in (MATH 1113 or MATH 1113E), MATH 2200, (MATH 2250 or MATH 2250E) and MATH 2260 are considered. 

  • Standardized Testing – Students are required to submit ACT or SAT and sub-scores to the University prior to being considered for admission to a major in the Terry College. In addition to required ACT/SAT scores, students may also supplement their application by submitting a score from the ETS Proficiency Profile if they believe that their ACT/SAT scores do not represent their current performance level. The ETS Proficiency Profile is a standardized, multiple-choice assessment of the academic skills – reading, writing, critical thinking, and mathematics. Contact University Testing Services to schedule an appointment. The ETS may only be taken a maximum of three times total in your career as a UGA student, and only the highest score will be considered in a student’s application.  

  • Statement of Purpose – A brief essay (300-400 words) in which the applicant describes his/her interest in the major and his/her future goals.  

  • Grades in prefix courses – Grades in courses previously completed in the prefix of the major to which the applicant is applying can be considered, but are not required, for admission to the major. Grades in the College’s Foundation First courses (FINA 3000, MARK 3000, MGMT 3000), as well as BUSN 3000, can be considered for all majors if completed. Consideration of the Foundation First courses mainly applies to students seeking to change or add Terry majors. It is beneficial to take these Foundation First courses at UGA. 

  • Terry Direct – UGA students who are in good standing with the Honors Program and apply to the Terry College of Business will be guaranteed their first choice of a first (primary) major within the Terry College. This guarantee does not apply to second, double, or co-majors. 

    These requirements and criteria are subject to change in future academic calendar years. 
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Major Requirements

A baccalaureate degree program must require at least 21 semester hours of upper division courses in the major field and at least 39 semester hours of upper division work overall.
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Required Courses (36 hours)

Terry Foundations First Core (15 hours) 
BUSN 3000 or BUSN 3000E or BUSN 3000H (enroll prior to applying to a Terry major)
BUSN 4000 or BUSN 4000E
FINA 3000 or FINA 3000H or FINA 3000E
MARK 3000 or MARK 3000H or MARK 3000E 
MGMT 3000 or MGMT 3000H or MGMT 3000E 
 
Marketing Major Required (9 hours)
See UGA Bulletin for prerequisites. 
Courses must be satisfied with a grade of "C" (2.0) or higher.  

MARK 4000 or MARK 4000E or MARK 4000H (Prerequisites: (MARK 3000 or MARK 3000H or MARK 3000E) and (BUSN 3000 or BUSN 3000E or BUSN 3000H))
MARK 4100 or MARK 4100E (Prerequisite: MARK 3000 or MARK 3000H or MARK 3000E
MARK 4900 (Prerequisites: (MARK 4000 or MARK 4000H) and (MARK 4100 or MARK 4100E) and (FINA 3000 or FINA 3000H or FINA 3000E) and (MGMT 3000 or MGMT 3000H or MGMT 3000E))

Marketing Major Related Courses (12 hours)
See UGA Bulletin for prerequisites. 
Courses must be satisfied with a grade of "C" (2.0) or higher.  

Choose four courses from the following or choose one of the Areas of Emphasis (described below):
ECON(MARK) 4750/6750 (Prerequisite: ECON 4010)
MARK 4210 or MARK 4210E
MARK 4220* (Prerequisite: (MARK 3000 or MARK 3000H or MARK 3000E) and MARK 4210)
MARK 4350*
MARK 4450 or MARK 4450E**   
MARK 4500*
MARK 4550 or MARK 4550S
MARK 4600 or MARK 4600E or MARK 4600S**
MARK 4650 or MARK 4650E or MARK 4650S** 
MARK 4700 or MARK 4700E
MARK 4780 or MARK 4780E
MARK 4800* /**(satisfies requirement for both the Area of Emphasis in Professional Selling and the Area of Emphasis in Digital Marketing)  
MARK 5000**(Prerequisite: MARK 4000 or MARK 4000H)

OPTIONAL 
Area of Emphasis in Professional Selling (12 hours)*
In addition to fulfilling the requirements of the B.B.A. Marketing major, students may elect to specialize in the Professional Selling Area of Emphasis. The courses listed below satisfy both requirements for the major and the requirements for the Area of Emphasis.

All coursework must be satisfied with a grade of "C" (2.0) or higher and be satisfied in residence at UGA.
MARK 4210 or MARK 4210E
MARK 4220 
MARK 4350 or MARK 4500  
MARK 4800 (an approved professional selling position and a grade of S) OR Departmental approved and verified work experience and one additional 4000-5999 level MARK course not counted elsewhere for the Marketing major. 
Participation in the Terry Sales Competition.

Completion of these requirements will result in recognition on the student’s official transcript of an Area of Emphasis in Professional Selling.

OPTIONAL
Area of Emphasis in Digital Marketing (12 hours)**
In addition to fulfilling the requirements of the B.B.A. Marketing major, students may elect to specialize in the Digital Marketing Area of Emphasis. The courses listed below satisfy both requirements for the major and the requirements for the Area of Emphasis.

All coursework must be satisfied with a grade of "C" (2.0) or higher and be satisfied in residence at UGA.
MARK 4450 or MARK 4450E
MARK 4600 or MARK 4600E or MARK 4600S
MARK 4650 or MARK 4650E or MARK 4650S
MARK 4800 or ADPR 5760/7760 or ADPR 5760E/7760E
Completion of Digital Marketing speaker's series (SparkSouth) offered in fall semester. 
Participation in Digital Marketing competition offered in spring semester. 

Completion of these requirements will result in the recognition on the student's official transcript of an Area of Emphasis in Digital Marketing. See Marketing advisor for additional information.
 
OPTIONAL
Area of Emphasis in Business Analytics (12 hours)
In addition to fulfilling the requirements of the BBA Marketing major, students may specialize in the Business Analytics Area of Emphasis. The courses listed below satisfy both requirements for the major and the requirements for the Area of Emphasis.

The Area of Emphasis will recognize the completion of 12 credit hours in the following courses with a minimum grade of C (2.0) or S in each course.

Required Courses:
BUSN 3000 or BUSN 3000E or BUSN 3000H
BUSN 4000 or BUSN 4000E
BUSN 5000 (this course will count as an Upper Division General Elective)

Note: BUSN 4000 and BUSN 5000 must be taken at UGA and completed with an average grade of 3.0

Additional Required Courses (3 hours):
Choose two courses from the following options (these courses will count as Upper Division General Electives):
BUSN 3020E
BUSN 3030E
BUSN 3040E
BUSN 4030E (BUSN 3030E is a prerequisite/corequisite)
BUSN 4040E (BUSN 3040E is a prerequisite/corequisite)

Completion of these requirements will result in recognition on the student's official transcript of an Area of Emphasis in Business Analytics.
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General Electives (24 hours)

Upper Division General Electives (12 hours) 
Twelve hours are required.

Choose any 3000-level or above Terry College prefix course(s)* outside the Marketing (MARK) prefix (exceptions MARK 4800 may satisfy 3 hours of this requirement and a maximum of two courses (6 hours) of MARK prefix courses may be used with permission of major advisor). Students may also transfer any 3000-level or above business prefix course(s), other than MARK, but a minimum of 3 hours must be satisfied with a Terry College prefix in residence at UGA. 

Students completing the Area of Emphasis in Business Analytics should select BUSN 5000 and two of the following courses: BUSN 3020E, BUSN 3030E, BUSN 3040E, BUSN 4030E, or BUSN 4040E.

In addition, students may also choose any 3000-level or above course(s) other than a Terry College prefix.

*Terry College prefixes include ACCTBUSNECONENTRFINAILADINTBLEGLMARKMBUSMGMTMIST, REAL, or RMIN.

Arts and Sciences Electives (12 hours)
Terry College majors  are required to satisfy 12 hours (1000-5000 level) of Arts and Sciences Electives.  Transfer coursework is accepted.  Choose from the following prefixes: 
AFAM, AFST, AMHA, ANTH, ARAB, ARED, ARGD, ARHI, ARID, ARST, ARTI, ARTS, ASTR, BCMB, BENG, BINF, BIOL, CBIO, CHEM, CHNS, CLAS, CMLT, COMM, CSCIDANC, ECON, ECOL, EMUS, ENGL, ENTO, FANR, FCID, FHCEFILM, FREN, FRES, FYOS, GENE, GEOG, GEOL, GPST, GREK, GRMN, HEBR, HIST, HNDI, HONS, INDO, INTS,  ITAL, INTL, JPNS, KREN, LACS, LATN, LING,  MARS, MATH, MIBO, MNMLMUSI, NAMS, NMIXPADPPASH, PBIO, PERS, PHIL, PHYS, POLS, PORT, PSYC, PTSP, RELI, ROML, RUSS, SEMI, SCAN, SLAV, SOCI, SPAN, STAT, SWAH, THEA, TURK, URDU, VIET, WMST, YORB, ZULU.
Additional courses that count as Arts and Sciences electives: AIRS 2001, AIRS 2001L, AIRS 2002, AIRS 2002L, AIRS 3001, AIRS 3001L, AIRS 3002, AIRS 3002L, AIRS 4001, AIRS 4001L, AIRS 4002, AIRS 4002L, MILS 3010, MILS 3010L, MILS 3020, MILS 3020L, MILS 4010, MILS 4010L, MILS 4020, MILS 4020L, MILS 5010, MILS 5020

Note: A course may count as either an Upper-Division General Elective or an Arts and Sciences General Elective, but not both. 

Additional Terry College Graduation Requirements
Terry College Residency: 30 hours of Terry coursework satisfied at UGA

Terry Speech Requirement: BUSN 4900 or BUSN 4900E or COMM 1000 or COMM 1000E or COMM 1110 or COMM 2150H or COMM 1500 or COMM 1500E or COMM 2550H or COMM 3200 or COMM 3200E

Terry Economics Requirement: Any 3-hour course with the ECON prefix, including non-equivalent transfer courses (excluding ECON 2105 or ECON 2105H or ECON 2105E and ECON 2106 or ECON 2106H or ECON 2106E)

Precalculus Requirement: MATH 1113 or MATH 1113E or MATH 2110 or MATH 2110E or MATH 2200 or MATH 2250 or MATH 2250E or MATH 2260 or MATH 2260E

Terry GPA: 2.0 on all Terry prefix courses taken at UGA that are being applied towards the completion of the B.B.A. degree.
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(This total does not include the 1-hour P.E. requirement)
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