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Marketing and International Business Co-Major BBA



Overview

The undergraduate major in International Business is offered only as a co-major along with any other major within the Terry College. The following paragraphs provide information on the International Business and Marketing co-major. Marketing is an integral part of our everyday activities and experiences. It is concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers. It is an indispensable part of business practice and a challenging field for study and research.

All Marketing majors are required to take a core of courses devoted to the development of analytical skills. These required courses draw heavily upon both the behavioral and quantitative sciences and are designed to help students gain an understanding of the analytical methods and research procedures used in identifying and solving marketing problems. Courses are available in marketing communications, services marketing, sales and sales management, digital marketing, marketing analytics and international marketing. The Marketing major also offers two different areas of emphasis from which students may choose: Professional Selling and Digital Marketing. Or students may choose to pursue the general marketing track to obtain a broader view of marketing.

The Marketing faculty at UGA bring a broad range of perspectives and experiences to the classroom. All are dedicated teachers and active contributors to the marketing profession. Many are known nationally and internationally for their achievements. Throughout their program, Marketing students work closely with an academic advisor, who provides assistance in course selection, individual program progress, and long-range planning. The department sponsors a very active student organization, Pi Sigma Epsilon, which offers students valuable business contacts, leadership experience and social interaction.

A growing number of foreign and U.S. companies transact a significant portion of their business through international channels. More and more businesses must go abroad to find new markets as domestic markets mature. Even those corporations conducting business strictly in this country have to compete with foreign imports and for foreign labor. As a result, major corporations that are taking advantage of international opportunities have a competitive edge. The Terry College of Business has designed its International Business Program to provide opportunities for students to gain the knowledge and skills required for international business careers. The program also assists students in developing an understanding of the business processes and institutions of the international economy.

The curriculum is designed to develop a deep knowledge of a functional area as well as a strong concentration in a foreign language. In addition to the basic undergraduate business curriculum, international business co-majors are also required to take three of the following seven courses: Diversity in a Global Environment (BUSN 4650), The International Business Environment (ECON 4040), International Finance (FINA 4810), Internship in International Business (INTB 4800), International Legal Transactions for Business (LEGL 4900), International Strategic Management (MGMT 5560), International Marketing (MARK 4700), and Globalization and IT (MIST 5780). In addition to the BBA requirements, all students co-majoring in International Business must satisfy an international immersion requirement, such as a study abroad program, an internship in International Business, or additional foreign languages.

With careful planning, students can complete the co-major within the current 121 hours required for graduation. For further information, go to: https://www.terry.uga.edu/degrees-and-programs/

Four-Year Program of Study

Four-Year Program of Study

The following program of study provides a path for students to complete this degree program in four years.

Fall Year 1

Area II Life Sciences or Physical Sciences Course Area IV World Languages and Global Culture Course Area V Social Sciences Course

ENGL 1101  English Composition I 3
FYOS 1001  First-Year Odyssey Seminar 1
MATH 1101  Introduction to Mathematical Modeling 3
Spring Year 1

Area II Science Course and Lab Area IV World Languages and Global Culture Course

ENGL 1102  English Composition II 3
MATH 1113  Precalculus 3
POLS 1101  American Government 3
Summer Year 1

N/A

Fall Year 2
ACCT 2101  Principles of Accounting I 3

Area IV World Languages and Global Culture Course Area V Social Sciences Course

ECON 2105  Principles of Macroeconomics 3
MIST 2090  Introduction to Information Systems in Business 3
Spring Year 2

Apply to Terry during this term. Area IV Humanities and the Arts Course

ACCT 2102  Principles of Accounting II 3
BUSN 3000  Applied Statistics and Data Analysis for Business 3
ECON 2106  Principles of Microeconomics 3
LEGL 2700  Legal and Regulatory Environment of Business 3
Summer Year 2

N/A

Fall Year 3

Area IV World Languages and Global Culture Course

BUSN 4000  Optimization and Applied Regression Analysis 3
FINA 3000  Financial Management 3
MARK 3000  Principles of Marketing 3
MGMT 3000  Principles of Management 3
Spring Year 3

3000-level Language Course International Business Elective Course

MARK 4000  Marketing Research for Business Decisions 3
MARK 4100  Consumer Buyer Behavior 3
MARK 4500  Services Marketing 3
Summer Year 3

Internship or Study Away

Fall Year 4
ECON 4040  The International Business Environment 3

General Elective Course

MARK 4700  International Marketing 3

MARK Major Related Course

Upper Division General Elective Course

Spring Year 4

General Elective Course

MGMT 5560  International Strategic Management 3

PEDB course

Upper Division General Elective Course

Choose 1 course(s) from the following:

MARK 4900  Marketing Strategies and Decision Making 3
MARK 4910  Sustainable Marketing Strategy 3
Summer Year 4

N/A

Area of Emphasis in Digital Marketing
Fall Year 1

Area II Life Sciences or Physical Sciences Course Area IV World Languages and Global Culture Course

ENGL 1101  English Composition I 3
FYOS 1001  First-Year Odyssey Seminar 1
MATH 1101  Introduction to Mathematical Modeling 3

Choose 1 course(s) from the following:

HIST 2111  American History to 1865 3
HIST 2112  American History Since 1865 3
Spring Year 1

Area II Science Course with Lab Area IV World Languages and Global Culture Course

ENGL 1102  English Composition II 3
MATH 1113  Precalculus 3
POLS 1101  American Government 3
Summer Year 1

N/A

Fall Year 2
ACCT 2101  Principles of Accounting I 3

Area IV World Languages and Global Culture Course Area V Social Sciences Course

ECON 2105  Principles of Macroeconomics 3
MIST 2090  Introduction to Information Systems in Business 3
Spring Year 2

Apply to Terry during this term.

ACCT 2102  Principles of Accounting II 3

Area IV Humanities and the Arts Course

BUSN 3000  Applied Statistics and Data Analysis for Business 3
ECON 2106  Principles of Microeconomics 3
LEGL 2700  Legal and Regulatory Environment of Business 3
Summer Year 2

N/A

Fall Year 3
BUSN 4000  Optimization and Applied Regression Analysis 3
FINA 3000  Financial Management 3
MARK 3000  Principles of Marketing 3
MGMT 3000  Principles of Management 3

Semester IV Language Course

Spring Year 3

3XXX Level Language International Business Elective

MARK 4000  Marketing Research for Business Decisions 3
MARK 4100  Consumer Buyer Behavior 3
MARK 4450  Social Media Marketing Strategy 3
Summer Year 3

International Internship or Study Away

Fall Year 4
ECON 4040  The International Business Environment 3
MARK 4500  Services Marketing 3
MARK 4600  Integrated Marketing and Brand Communication 3
MARK 4650  Digital Marketing Analytics 3
MARK 4700  International Marketing 3
Spring Year 4
MGMT 5560  International Strategic Management 3

PEDB Course

Upper Division General Elective

Choose 1 course(s) from the following:

MARK 4670  Digital Marketing Privacy and Ethics 3
MARK 4800  Marketing Internship Cooperative 3

Choose 1 course(s) from the following:

MARK 4900  Marketing Strategies and Decision Making 3
MARK 4910  Sustainable Marketing Strategy 3
Summer Year 4

N/A

Area of Emphasis in Professional Selling
Fall Year 1

Area II Life Sciences or Physical Sciences Course Area IV World Languages and Global Culture Course

ENGL 1101  English Composition I 3
FYOS 1001  First-Year Odyssey Seminar 1

Choose 1 course(s) from the following:

HIST 2111  American History to 1865 3
HIST 2112  American History Since 1865 3
Spring Year 1

Area II Sciences Course with Lab Area IV World Languages and Global Culture Courses

ENGL 1102  English Composition II 3
MATH 1113  Precalculus 3
POLS 1101  American Government 3
Summer Year 1

N/A

Fall Year 2
ACCT 2101  Principles of Accounting I 3

Area IV World Languages and Global Culture Course Area V Social Sciences Course

ECON 2105  Principles of Macroeconomics 3
MIST 2090  Introduction to Information Systems in Business 3
Spring Year 2

Apply to Terry during this term.

ACCT 2102  Principles of Accounting II 3

Area IV Humanities and the Arts Course

BUSN 3000  Applied Statistics and Data Analysis for Business 3
ECON 2106  Principles of Microeconomics 3
LEGL 2700  Legal and Regulatory Environment of Business 3
Summer Year 2

N/A

Fall Year 3
BUSN 4000  Optimization and Applied Regression Analysis 3
FINA 3000  Financial Management 3
MARK 3000  Principles of Marketing 3
MGMT 3000  Principles of Management 3

Semester IV Language

Spring Year 3

3XXX Level Language International Business Elective

MARK 4000  Marketing Research for Business Decisions 3
MARK 4100  Consumer Buyer Behavior 3
MARK 4210  Professional Selling and Customer Relationship Management 3
Summer Year 3

International Internship or Study Away

Fall Year 4
MARK 4500  Services Marketing 3
MARK 4700  International Marketing 3
ECON 4040  The International Business Environment 3

Upper Division General Elective

Choose 1 course(s) from the following:

MARK 4220  Sales Force Strategy and Management 3
MARK 4350  Marketing Analytics 3
Spring Year 4
MARK 4230  Advanced Selling 3
MARK 4800  Marketing Internship Cooperative 3
MGMT 5560  International Strategic Management 3

PEDB course

Choose 1 course(s) from the following:

MARK 4900  Marketing Strategies and Decision Making 3
MARK 4910  Sustainable Marketing Strategy 3
Summer Year 4

N/A

University-Wide Requirements

Link: University-wide Requirements