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Advertising AB



Overview

This program is designed to train students as analysts, creative thinkers, and planners in advertising and related fields.

Double Dawgs

This major is part of a Double Dawgs pathway: Advertising AB/Journalism and Mass Communication MA(Advertising)(non-thesis) Advertising AB/Journalism and Mass Communication MA(Emerging Media) Advertising AB/Journalism and Mass Communication MA(Integrated ADPR) For more information, go to doubledawgs.uga.edu

Contact

Dr. Juan Meng Department Head jmeng@uga.edu (706) 542-4791

Four-Year Program of Study

Four-Year Program of Study

The following program of study provides a path for students to complete this degree program in four years.

Fall Year 1

Area II Physical Science course

Area IV World Languages and Global Culture course

ENGL 1101  English Composition I 3
FYOS 1001  First-Year Odyssey Seminar 1
MATH 1101  Introduction to Mathematical Modeling 3

PEDB prefix course

Spring Year 1

Area II Life Science with Lab course

Area IV World Languages and Global Culture course

ENGL 1102  English Composition II 3

General Elective course

Choose 1 course(s) from the following:

HIST 2111  American History to 1865 3
HIST 2112  American History Since 1865 3
Summer Year 1

N/A

Fall Year 2

Area IV World Languages and Global Culture course

Area V Social Sciences course

POLS 1101  American Government 3
STAT 2000  Introductory Statistics 4

Choose 1 course(s) from the following:

CLAS prefix course

CMLT prefix course

ENGL prefix course

Spring Year 2
ADPR 3100  Principles of Advertising 3

Area VI Elective course

Area VI Elective course

General Elective course

Choose 1 course(s) from the following:

ECON 2105  Principles of Macroeconomics 3
ECON 2106  Principles of Microeconomics 3
Summer Year 2

N/A

Fall Year 3
ADPR 3400  ADPR Research: Insights and Analytics 3
ADPR 3515  Foundations of Graphic Communication 3

Area VI Foreign Language course

Upper-Division (3000-5999) Elective course

Choose 1 course(s) from the following:

ADPR prefix course

EMST prefix course

JOUR prefix course

JRLC prefix course

JRMC prefix course

NMIX prefix course

SPTM prefix course

Spring Year 3
ADPR 3110  Brand Storytelling 3
ADPR 3120  Media Strategy and Activation 3
MARK 3001  Principles of Marketing 3

Upper-Division (3000-5999) Elective course

Upper-Division (3000-5999) Elective course

Summer Year 3

N/A

Fall Year 4
ADPR 5710  Advertising and Communication Management 3
ADPR 5750/7750  Social Media Analytics, Listening, and Engagement 3

General Elective course

Upper-Division (3000-5999) Elective course

Choose 1 course(s) from the following:

ADPR prefix course

EMST prefix course

JOUR prefix course

JRLC prefix course

JRMC prefix course

NMIX prefix course

SPTM prefix course

Spring Year 4

General Elective course

General Elective course

Upper-Division (3000-5999) Elective course

Choose 1 course(s) from the following:

ADPR 5741/7741  Integrated ADPR Campaigns 3
ADPR 5742/7742  Health and Risk Communication Campaigns 3
ADPR 5950/7950  Public Relations Campaigns 3

Choose 1 course(s) from the following:

ADPR 5140  Advertising and Society 3
JRLC 5040/7040  Law of Mass Communication 3
Summer Year 4

N/A

University-Wide Requirements

Link: University-wide Requirements