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Marketing BBA



Overview

Marketing is an integral part of our everyday activities and experiences. It is concerned with developing, transporting, promoting, and selling the vast assortment of products and services needed to satisfy the diverse wants and needs of consumers. It is an indispensable part of business practice and a challenging field for study and research. All Marketing majors are required to take a core of courses devoted to the development of analytical skills. These required courses draw heavily upon both the behavioral and quantitative sciences and are designed to help students gain an understanding of the analytical methods and research procedures used in identifying and solving marketing problems. Courses are available in marketing communications, services marketing, sales and sales management, digital marketing, marketing analytics, and international marketing.

The Marketing major also offers two different areas of emphasis from which students may choose: Professional Selling and Digital Marketing. Or students may choose to pursue the general marketing track to obtain a broader view of marketing. The Marketing faculty at UGA bring a broad range of perspectives and experiences to the classroom. All are dedicated teachers and active contributors to the marketing profession. Many are known nationally and internationally for their achievements. Throughout their program, Marketing students work closely with an academic advisor, who provides assistance in course selection, individual program progress, and long-range planning. The department sponsors a very active student organization, Pi Sigma Epsilon, which offers students valuable business contacts, leadership experience, and social interaction.

Double Dawgs

This major is part of a Double Dawgs pathway: Marketing BBA/Accounting MAcc(non-thesis) Marketing BBA/Business Analytics MS(non-thesis) Marketing BBA/Financial Planning, Housing and Consumer Economics MS(Financial Planning)(non-thesis) Marketing BBA/Journalism and Mass Communication MA(Emerging Media)(non-thesis) For more information, go to doubledawgs.uga.edu

Four-Year Program of Study

Four-Year Program of Study

The following program of study provides a path for students to complete this degree program in four years.

Fall Year 1

Area II Science

Area IV World Language & Global Culture

ENGL 1101  English Composition I 3
FYOS 1001  First-Year Odyssey Seminar 1
MATH 1101  Introduction to Mathematical Modeling 3

Choose 1 course(s) from the following:

HIST 2111  American History to 1865 3
HIST 2112  American History Since 1865 3
Spring Year 1

Area II Lab Science

Area IV World Language & Global Culture

ENGL 1102  English Composition II 3
MATH 1113  Precalculus 3
POLS 1101  American Government 3
Summer Year 1

N/A

Fall Year 2
ACCT 2101  Principles of Accounting I 3

Area IV World Language & Global Culture

Area V Social Science

ECON 2105  Principles of Macroeconomics 3
MIST 2090  Introduction to Information Systems in Business 3
Spring Year 2

APPLY TO TERRY DURING THIS TERM

ACCT 2102  Principles of Accounting II 3

Area IV Humanities & the Arts

BUSN 3000  Applied Statistics and Data Analysis for Business 3
ECON 2106  Principles of Microeconomics 3
LEGL 2700  Legal and Regulatory Environment of Business 3
Summer Year 2

N/A

Fall Year 3
BUSN 4000  Predictive Modeling and Optimization 3
FINA 3000  Financial Management 3
MARK 3000  Principles of Marketing 3
MGMT 3000  Principles of Management 3

Choose 1 course(s) from the following:

Arts & Sciences Elective

ECON 2100  Economics of Environmental Quality 3
ECON 2200  Economic Development of the United States 3
Spring Year 3

Arts & Sciences Elective

MARK 4000  Marketing Research for Business Decisions 3
MARK 4100  Consumer Buyer Behavior 3

Upper Division General Elective

Upper Division General Elective (Terry prefix in residence)

Summer Year 3
MARK 4800  * Marketing Internship Cooperative 3

*Internship credit may satisfy a MARK Major Related course OR an Upper Division General Elective.

Fall Year 4

Arts & Sciences Elective

MARK Major Related

MARK Major Related

MARK Major Related

Upper Division General Elective

Spring Year 4

Arts & Sciences Elective/General Elective

MARK Major Related

PEDB

Upper Division General Elective

Choose 1 course(s) from the following:

MARK 4900  Marketing Strategies and Decision Making 3
MARK 4910  Sustainable Marketing Strategy 3
Summer Year 4

N/A

Area of Emphasis in Business Analytics
Fall Year 1

Area II Science

Area IV World Language & Global Culture

ENGL 1101  English Composition I 3
FYOS 1001  First-Year Odyssey Seminar 1
MATH 1101  Introduction to Mathematical Modeling 3

Choose 1 course(s) from the following:

HIST 2111  American History to 1865 3
HIST 2112  American History Since 1865 3
Spring Year 1

Area II Lab Science

Area IV World Language & Global Culture

ENGL 1102  English Composition II 3
MATH 1113  Precalculus 3
POLS 1101  American Government 3
Summer Year 1

N/A

Fall Year 2
ACCT 2101  Principles of Accounting I 3

Area IV World Language & Global Culture

Area V Social Science

ECON 2105  Principles of Macroeconomics 3
MIST 2090  Introduction to Information Systems in Business 3
Spring Year 2

APPLY TO TERRY DURING THIS TERM

ACCT 2102  Principles of Accounting II 3

Area IV Humanities & the Arts

BUSN 3000  Applied Statistics and Data Analysis for Business 3
ECON 2106  Principles of Microeconomics 3
LEGL 2700  Legal and Regulatory Environment of Business 3
Summer Year 2

N/A

Fall Year 3
BUSN 4000  Predictive Modeling and Optimization 3
FINA 3000  Financial Management 3
MARK 3000  Principles of Marketing 3
MGMT 3000  Principles of Management 3

Choose 1 course(s) from the following:

Arts & Sciences Elective

ECON 2100  Economics of Environmental Quality 3
ECON 2200  Economic Development of the United States 3
Spring Year 3

Arts & Sciences Elective

MARK 4000  Marketing Research for Business Decisions 3
MARK 4100  Consumer Buyer Behavior 3

Upper Division General Elective

Choose 2 course(s) from the following:

BUSN 3020E  Structured Query Language (SQL) Skills for Business Analytics 1.5
BUSN 3030E  Python Programming Skills for Business Analytics I 1.5
BUSN 3040E  R Programming Skills for Business Analytics I 1.5
BUSN 4030E  Python Programming Skills for Business Analytics II 1.5
BUSN 4040E  R Programming Skills for Business Analytics II 1.5
Summer Year 3
MARK 4800  * Marketing Internship Cooperative 3

*Internship credit may satisfy a MARK Major Related course OR an Upper Division General Elective.

Fall Year 4

Arts & Sciences Elective

BUSN 5000  Introduction to Data Science for Business and Economics 3

MARK Major Related

MARK Major Related

MARK Major Related

Spring Year 4

Arts & Sciences Elective/General Elective

MARK Major Related

PEDB

Upper Division General Elective

Choose 1 course(s) from the following:

MARK 4900  Marketing Strategies and Decision Making 3
MARK 4910  Sustainable Marketing Strategy 3
Summer Year 4

N/A

Fall Year 1

Area II Science

Area IV World Language & Global Culture

ENGL 1101  English Composition I 3
FYOS 1001  First-Year Odyssey Seminar 1
MATH 1101  Introduction to Mathematical Modeling 3

Choose 1 course(s) from the following:

HIST 2111  American History to 1865 3
HIST 2112  American History Since 1865 3
Spring Year 1

Area II Lab Science

Area IV World Language & Global Culture

ENGL 1102  English Composition II 3
MATH 1113  Precalculus 3
POLS 1101  American Government 3
Summer Year 1

N/A

Fall Year 2
ACCT 2101  Principles of Accounting I 3

Area IV World Language & Global Culture

Area V Social Science

ECON 2105  Principles of Macroeconomics 3
MIST 2090  Introduction to Information Systems in Business 3
Spring Year 2

APPLY TO TERRY DURING THIS TERM

ACCT 2102  Principles of Accounting II 3

Area IV Humanities & the Arts

BUSN 3000  Applied Statistics and Data Analysis for Business 3
ECON 2106  Principles of Microeconomics 3
LEGL 2700  Legal and Regulatory Environment of Business 3
Summer Year 2

N/A

Fall Year 3
BUSN 4000  Predictive Modeling and Optimization 3
FINA 3000  Financial Management 3
MARK 3000  Principles of Marketing 3
MGMT 3000  Principles of Management 3

Choose 1 course(s) from the following:

Arts & Sciences Elective

ECON 2100  Economics of Environmental Quality 3
ECON 2200  Economic Development of the United States 3
Spring Year 3

Arts & Sciences Elective

MARK 4000  Marketing Research for Business Decisions 3
MARK 4100  Consumer Buyer Behavior 3
MARK 4450  Social Media Marketing Strategy 3

Upper Division General Elective (Terry prefix in residence)

Summer Year 3
MARK 4800  * Marketing Internship Cooperative 3

*Internship credit may satisfy a MARK Major Related course OR an Upper Division General Elective.

Fall Year 4

Arts & Sciences Elective

MARK 4600  Integrated Marketing and Brand Communication 3
MARK 4800  Marketing Internship Cooperative 3

Upper Division General Elective

Upper Division General Elective

Spring Year 4

Arts & Sciences Elective/General Elective

MARK 4650  Digital Marketing Analytics 3

PEDB

Upper Division General Elective

Choose 1 course(s) from the following:

MARK 4900  Marketing Strategies and Decision Making 3
MARK 4910  Sustainable Marketing Strategy 3
Summer Year 4

N/A

Area of Emphasis in Professional Selling
Fall Year 1

Area II Science

Area IV World Language & Global Culture

ENGL 1101  English Composition I 3
FYOS 1001  First-Year Odyssey Seminar 1
MATH 1101  Introduction to Mathematical Modeling 3

Choose 1 course(s) from the following:

HIST 2111  American History to 1865 3
HIST 2112  American History Since 1865 3
Spring Year 1

Area II Lab Science

Area IV World Language & Global Culture

ENGL 1102  English Composition II 3
MATH 1113  Precalculus 3
POLS 1101  American Government 3
Summer Year 1

N/A

Fall Year 2
ACCT 2101  Principles of Accounting I 3

Area IV World Language & Global Culture

Area V Social Science

ECON 2105  Principles of Macroeconomics 3
MIST 2090  Introduction to Information Systems in Business 3
Spring Year 2

APPLY TO TERRY DURING THIS TERM

ACCT 2102  Principles of Accounting II 3

Area IV Humanities & the Arts

BUSN 3000  Applied Statistics and Data Analysis for Business 3
ECON 2106  Principles of Microeconomics 3
LEGL 2700  Legal and Regulatory Environment of Business 3
Summer Year 2

N/A

Fall Year 3
BUSN 4000  Predictive Modeling and Optimization 3
FINA 3000  Financial Management 3
MARK 3000  Principles of Marketing 3
MGMT 3000  Principles of Management 3

Choose 1 course(s) from the following:

Arts & Sciences Elective

ECON 2100  Economics of Environmental Quality 3
ECON 2200  Economic Development of the United States 3
Spring Year 3

Arts & Sciences Elective

MARK 4000  Marketing Research for Business Decisions 3
MARK 4100  Consumer Buyer Behavior 3
MARK 4210  Professional Selling and Customer Relationship Management 3

Upper Division General Elective (Terry prefix in residence)

Summer Year 3
MARK 4800  * Marketing Internship Cooperative 3

*Internship credit may satisfy a MARK Major Related course OR an Upper Division General Elective.

Fall Year 4

Arts & Sciences Elective

MARK 4800  Marketing Internship Cooperative 3

Upper Division General Elective

Upper Division General Elective

Choose 1 course(s) from the following:

MARK 4220  Sales Force Strategy and Management 3
MARK 4350  Marketing Analytics 3
Spring Year 4

Arts & Sciences Elective/General Elective

MARK 4230  Advanced Selling 3

PEDB

Upper Division General Elective

Choose 1 course(s) from the following:

MARK 4900  Marketing Strategies and Decision Making 3
MARK 4910  Sustainable Marketing Strategy 3
Summer Year 4

N/A

University-Wide Requirements

Link: University-wide Requirements